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Drew Hannush

7 Steps To Increasing Business Through Your Website

by Drew Hannush
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Jul
27

Thanks to all that attended our presentation today at the Henderson County Chamber.  It was a nice turn out and a very interactive group.

By request, I have included the slideshow I ran behind me during the presentation.  Good luck on your web projects and I hope we were able to give you some food for thought.

Hannush Presentation (PDF)

Drew Hannush

How To Set A Facebook Business Page To Custom Web Address

by Drew Hannush
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Jul
22

Have you set up a business page for Facebook and you’ve grown tired of giving out the long URL they provide to you…or sending people through Facebook search or your personal profile to find your business page?

I have just the trick…and it wasn’t easy to discover.  I went through about 20 Google links before I finally found accurate information on how to pull this off.  Apparently, over the last year the requirements for a custom business URL (web address) for Facebook has dropped from 1000 fans to 100 fans to now 25 fans (as of April).

In a nutshell, here is what you need to do to claim your URL (facebook.com/yourcompanyname):

Make sure you are logged into your Facebook account.  Then go to http://www.facebook.com/username (yes, this exact address…not one related to your Facebook account…this is a general Facebook page for updating custom URL’s).

Don’t use the top box in yellow (see below)…this is where you set your personal profile URL.  Right below that it says “Set a Username for your Pages”…if you have multiple popular pages, you can set multiple URL’s.

Facebook Business Page Custom URL

Its that easy…at least when you know where to look.  Thanks to Facebook for making this so cryptic as usual!

Visit our Facebook business profile at http://www.facebook.com/hannushweb

Drew Hannush

Why You Should Keep Your Blog Up To Date

by Drew Hannush
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Jul
16

Today I was given more reinforcement as to why its good to install a WordPress blog and keep it up to date.  With the launch of a brand new website for a brand new business (Gianni Panini in Biltmore), we expect a good couple of months at least of Google’s so-called sandbox (the place where new sites go to live in limbo for months).

But notice the screenshot of Google below. By announcing the new site launch in our blog, within two hours after the announcement, we were able to get the announcement indexed by Google under a search for “Gianni Panini, Biltmore.”

Google Results for Gianni Panini in Biltmore

Of course, our ultimate goal is to get the Gianni Panini site winning under searches for Biltmore and Asheville. But it is unrealistic to expect instant Google results, without a lot of money and work.  Results in 2 hours is even more unrealistic…but now the company can get some recognition and there is a better chance someone can stumble into the site.

So keep on coming up with things to talk about and get those keywords out there.  Your blog can be an extra lifeline to product launches, events, and other timely updates.

Drew Hannush

Biltmore’s Gianni Panini to Delivers Lunch and New Website

by Drew Hannush
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Jul
16

Hannush Web is proud to announce the launch of the new Gianni Panini website.  With a taste of Little Italy (I was more than a little inspired by the Genco Pura Olive Oil Company in the Godfather saga), Gianni’s website tells the story of the travels of the Panini from Italy to Biltmore Village and Western North Carolina.

Gianni Panini in Biltmore Village

Enjoy the new website and discover how Gianni can deliver fresh panini daily to your business.  Or enjoy a Cappuccino at their Biltmore Village location.  Good luck to our friends at Gianni’s on their new business. We are sure it will be the talk of the town.

Gianni Panini Profile and Website Link

Drew Hannush

Reid and Reid Learns New Websites Can Get Listed Quickly

by Drew Hannush
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Jul
13

One of the main questions I get from clients who are starting new websites…”why isn’t my website showing up in the search results?”

Reid and Reid Pediatric Dentistry and Orthodontics in Hendersonville, NC was just one such client.  They had just launched their website in mid-June and they weren’t showing up at all in searches. Read the rest of this entry »

Drew Hannush

The New Charleston Stage with TheatreWizard

by Drew Hannush
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Jul
12

We are very excited to announce the launch of the new Charleston Stage website.  The site is our second to launch using our TheatreWizard plug-in for our content management system (CMS).  What makes us especially proud is that the marketing department at Charleston Stage (with just 2 hours of training) was able to not only learn how to use our content management system and our TheatreWizard for building seasons and show pages, but they also uploaded the content for the entire site with very minimal need for support on our end.

Charleson Stage (www.charlestonstage.com)

While we are more than happy to help customers when needed, it is encouraging to know that our software was developed with such ease of use that the client needed little support in getting their site ready for launch (thus saving them money on the overall contract by not being dependent on us to upload their content).

Check out our portfolio listing on Charleston Stage. It links to the new site.  We think you’ll really like it. And if you own a theatre, ask us for a quote on moving our site to TheatreWizard.

Drew Hannush

Statistics on Twitter Usage Over 3 Years

by Drew Hannush
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Jul
7

One of the challenges in determining whether you should spend your time working on any social network for your business is to know if the media is active and fits your demographic.

We’ve all heard Facebook’s popularity, but many businesses are avoiding Twitter because they don’t know if its viable.  Here is a video that will give you a nice overview of Twitter’s success over the last 3 years.

From Edison Research, here are some points you’ll find out in this educational study on Twitter.

Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)

Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.

Nearly two-thirds of active Twitter users access social networking sites using a mobile phone

51% of active Twitter users follow companies, brands or products on social networks

Twitter Usage in America 2010 from Tom Webster on Vimeo.

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