Monthly Archives: April 2009

Website Strategies

How Often Should You Redesign Your Website?

Drew Hannush by Drew Hannush (15 Apr 2009)  |  Leave a comment

This is a question I get quite often from my clients.  And my answer is…it depends.

I once heard a rule of thumb was once every 2 years.  I am less likely to look at the passage of time and more at whether your website is effective or not.

The first question you should ask yourself is, are you getting the results you are expecting from your website?  If the answer is yes, then you might look at some ways to incrementally improve your website by changing content that is outdated or adding information about some new promotions, products or services you have added.  If search engine optimization is your main concern, then maybe a change in technology behind the scenes is the key to a successful redesign.

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Of Interest

Reversing the Trend

Drew Hannush by Drew Hannush (15 Apr 2009)  |  Leave a comment

As we slowly see news on the economy getting better and our president now talking up the economy (if only in very future oriented terms), perhaps a new trend will develop.

Business, for the last 15 years or so, has been merger crazy.  Banks, entertainment companies, tech firms have been buying each other up in alarming numbers.  So much so, that the banking industry alone has developed into the holdings of a very few banks that are now deemed “too big to fail.”

One of the other natural side effects of this trend is the loss of the entrepreneurial spirit.  There are very few Google’s in the world and more General Motors.  Most companies run by boards are very bottom line driven and tend to look at risks and returns more than innovation.

Yesterday it was announced that StumbleUpon (a social media site) was buying itself back from eBay.  From all appearances, it seems StumbleUpon was losing its creative edge while within the confines of the much larger eBay.  In addition, eBay apparently is having trouble developing other holdings that it recently purchased.

Could it be that the auction house should have stuck to what it knew best, instead of trying to compete with other business models that buy up unrelated companies to pad their bottom lines?

Maybe its time for the small entrepreneur to have his or her day again.

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Of Interest

Conficker or War of the Worlds?

Drew Hannush by Drew Hannush (1 Apr 2009)  |  Leave a comment

Here is the latest news story about the Conficker worm from the Washington Post.  See if you can see the Orwellian or is that…Or(son)well(s)ian danger in this message.

Conficker Worm Strike Reports Start

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