Title Tags for Search Engine Success
So you’re looking to search optimize your site and you’ve spent some money on getting a keyword analysis. What now? Its time to start looking at some of the elements of your website that are critical to search engine success. |
A Better Economy Leads To Higher Google AdWord Prices
For those of you that rode the pony of success through the economic downturn, your good times are coming to an end. That’s right…during the lean times, Google AdWords were a great low cost way to get traffic moving to your site. This is because budgets were tight and everyone was cutting back (ie. not advertising). In January, the average price for competitive keywords were pushing around $2 to $5 and secondary terms were being found at $.10 and $.25. No longer my friends. If you have logged on lately, you will probably find $1 per click is the going rate for most decent keywords…and we haven’t really even seen the full turnaround of the economy. |
Why You Should Avoid Building Flash Websites
It happens occasionally. I’ll get a client who asks about getting a website developed that is high on creativity…inevitably leading to the question of using Flash for the site. My answer is usually not as simple as just “avoid it.” I like to give advantages and disadvantages to my clients so they can make an informed decision. So with that in mind, I also looked for some credible resources to feed their opinion on the subject. In a world where SEO techniques are growing more and more in demand, I find that drives the decisions of most people. |
Ideas to Keep Your Blog Fresh
So you’re having trouble thinking about what to write in your blog? This is a problem millions of people have faced at one time or another…its called writers block. While it can be comforting knowing you’re not the only one who has suffered from this disease of creativity, like your old schoolteacher Google and Yahoo’s spiders really aren’t interested in excuses. So, I stumbled upon a couple of links that can provide you a shot in the preverbial arm. Check these out: |
Understanding Google Analytics
As we start our journey into teaching classes on Google Analytics, it is interesting to note that the first step after installing Google Analytics is learning what to do with all of this juicy information. I have the advantage of seeing many of my customer’s Analytics reports and so I can view and keep up with trends. In addition, this is my job. For most of my clients, they are business people with ROI, customer issues, and payroll to worry about…not web stats. |
To Get Digg’s You Have To Give Digg’s
As my clients find ways to get their sites noticed across the Internet, many of them are turning their attention to Social Media. They sign up for Facebook and Twitter accounts and then sit and wait for the results. Well, this is human nature with the web…build a shopping cart, become a millionaire. But then it never really works that way. No, actually its about hard work. How are you going to get people sending tweets about you if you don’t tweet about them? How are you going to get fans of your Facebook unless you become fans of someone else’s Facebook. And how will someone Digg you, if you don’t Digg others? That is the deep dark secret of social media…its “SOCIAL!” (Sorry, didn’t mean to shout) Its just funny that we sometimes miss the most obvious of things. Don’t worry, we’ve all done it; dreamed of great successes without paying attention to the labors that success requires. Start by commenting on this article or sending a Tweet, or adding it to your Facebook. Many sites like mine make it very easy…just click a button and go for it. |
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