Many of my clients are very curious about social media…and this is a good curiosity to have. Staying fresh on the latest trends is important to any marketing campaign. Using a variety of sources to get the word out about your products and services is a wise move.
But it can also be very dangerous and counteractive to your on-going branding campaigns.
Here are things every small to medium-sized business should keep in mind when looking at pursuing a social media strategy: (more…)
Just when you thought Bing was the only (somewhat) new kid on the block to worry about. Business owners may need to brace again for another change in Google and Yahoo! rankings.
First, today Dan Rampton of Yahoo! Search announced on the Yahoo! Search Blog that a web reindexing was occurring at the #2 search engine and you should prepare to see new rankings in the next few days. In addition, a couple weeks ago Google introduced “Caffeine” a redesigned search engine that will become the new Google engine once beta testing is complete.
So what changes are afoot for business owners who count on results from these two engines? (more…)
This video says more in 4 minutes than I can in an hour about the power of social media (Facebook, blogs, Twitter) and technology. Believe me, if you’re interested whether your company should invest in social media as part of your overall marketing strategy, this video will be an eye opener.
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