Okay, so I’ve been failing a bit to get myself blogging this month. It has been a busy month. But occasionally I hear something that so inspires me to action that I have to blog (I try to keep it industry related, otherwise you would have read a novel on healthcare!)
The latest item to get me inspired (or should I say incensed) is the commercial I heard today while waiting at the Drive Thru for my lunch. Apparently someone has the bright idea of selling Text Message Advertising as one of the best and low cost ways to advertise.
ARE YOU SERIOUS?
Think about it. What do you think of unsolicited spam? Its annoying and a bother…but you kinda ignore it. Why, because it doesn’t cost you anything but time.

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