Category Archives: SEO Tips

Stop! SEO Not the Desitination

SEO Tips

SEO Is Not The Destination

Drew Hannush by Drew Hannush (28 Feb 2011)  |  1 Comment

I read a couple of great questions on a website company’s blog the other day.  The reader was asking what specifically was guaranteed by the company’s SEO service and did they consider their price competitive.

The answer’s were very telling.

The company representative responded that the client could expect a monthly detailed analytics report, on-going keyword updates and a quarterly consultation.  He also suggested their pricing was very competitive and that they knew of competition that charged much more for the same service.

To the layman, these answers might sound reasonable, but to me they are all wrong.

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SEO Tips

Google Instant Search Creates a Whole New SEO Dynamic

Drew Hannush by Drew Hannush (9 Sep 2010)  |  Leave a comment

Over the last 8 years, Google has lead the pack in terms of creating algorithms that have made their search engine the most valuable in the industry.

Now Google is going one step further.  Over the last couple of years you may have noticed the search bar on Google (and Yahoo! and Bing for that matter) has become more dynamic…showing you multiple results and filtering as you add more text.  Now imagine that same kind of instant recognition of your search results…IN the search results?

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SEO Tips

Why You Should Keep Your Blog Up To Date

Drew Hannush by Drew Hannush (16 Jul 2010)  |  Leave a comment

Today I was given more reinforcement as to why its good to install a WordPress blog and keep it up to date.  With the launch of a brand new website for a brand new business (Gianni Panini in Biltmore), we expect a good couple of months at least of Google’s so-called sandbox (the place where new sites go to live in limbo for months).

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SEO Tips

Bing’s One Year Anniversary…really?

Drew Hannush by Drew Hannush (28 Jun 2010)  |  Leave a comment

Where does the time go?  It was a year ago that we saw the transformation of often ignored Windows Live search to Bing…the over-advertised, largely advertisement boisterous search engine.  So far, unimpressive.  Bing sits at just under 10 percent of the search market and in third place.  Yahoo! still hangs on with almost three times that much traffic (even though Yahoo! Search will soon be absorbed by Bing Search) and Google a whopping 71% in April.

Time to retool your website for Bing results?  Probably not yet, but as long as the advertising budget of Microsoft stays attuned, it continues to be something to watch.

eWeek article

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SEO Tips

What are Blog Tags and How Should They Be Used?

Drew Hannush by Drew Hannush (28 Jan 2010)  |  Leave a comment

I recently had a client ask me to remind him what tags are and why they are useful. Tags are something you will find in blog software like WordPress, Blogger and even content management software like Joomla and Drupal.

When you write an article, you place it in a category.  A category is a general concept that the post fits, such as healthcare or IT.  A tag is more specific and helps people find hot or popular topics…such as Apple iPad, hospital care, influenza…etc.  In programs like WordPress your tags will actually create pages titled with this tag keyword…and showing only stories related to that keyword…great for search engines and for giving people a way to scout hot topics.

Check out the tags I used on this article and see how this could be useful for you and your readers.

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SEO Tips

Getting Your News Posted On Google, Bing, Yahoo!

Drew Hannush by Drew Hannush (2 Dec 2009)  |  Leave a comment

A client today had an interesting question.  With the rise of blogs, social media, and rss / atom feeds, it is much easier to present your website updates as news.  And the search engines are obliging by now indexing this content faster and more efficiently.

What if you are provider of daily news updates?  How do you get your site featured on Google News, Yahoo! News and Bing News where people are seeing this breaking content?

One search engine has this down to a science, the other two are still a bit in the stone age…

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SEO Tips

Title Tags for Search Engine Success

Drew Hannush by Drew Hannush (17 Aug 2009)  |  Leave a comment

So you’re looking to search optimize your site and you’ve spent some money on getting a keyword analysis.  What now?

Its time to start looking at some of the elements of your website that are critical to search engine success.

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