For those of you that rode the pony of success through the economic downturn, your good times are coming to an end. That’s right…during the lean times, Google AdWords were a great low cost way to get traffic moving to your site. This is because budgets were tight and everyone was cutting back (ie. not advertising).
In January, the average price for competitive keywords were pushing around $2 to $5 and secondary terms were being found at $.10 and $.25.
No longer my friends. If you have logged on lately, you will probably find $1 per click is the going rate for most decent keywords…and we haven’t really even seen the full turnaround of the economy. (more…)


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