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Drew Hannush

How To Set A Facebook Business Page To Custom Web Address

by Drew Hannush
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Jul
22

Have you set up a business page for Facebook and you’ve grown tired of giving out the long URL they provide to you…or sending people through Facebook search or your personal profile to find your business page?

I have just the trick…and it wasn’t easy to discover.  I went through about 20 Google links before I finally found accurate information on how to pull this off.  Apparently, over the last year the requirements for a custom business URL (web address) for Facebook has dropped from 1000 fans to 100 fans to now 25 fans (as of April).

In a nutshell, here is what you need to do to claim your URL (facebook.com/yourcompanyname):

Make sure you are logged into your Facebook account.  Then go to http://www.facebook.com/username (yes, this exact address…not one related to your Facebook account…this is a general Facebook page for updating custom URL’s).

Don’t use the top box in yellow (see below)…this is where you set your personal profile URL.  Right below that it says “Set a Username for your Pages”…if you have multiple popular pages, you can set multiple URL’s.

Facebook Business Page Custom URL

Its that easy…at least when you know where to look.  Thanks to Facebook for making this so cryptic as usual!

Visit our Facebook business profile at http://www.facebook.com/hannushweb

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Drew Hannush

Statistics on Twitter Usage Over 3 Years

by Drew Hannush
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Jul
7

One of the challenges in determining whether you should spend your time working on any social network for your business is to know if the media is active and fits your demographic.

We’ve all heard Facebook’s popularity, but many businesses are avoiding Twitter because they don’t know if its viable.  Here is a video that will give you a nice overview of Twitter’s success over the last 3 years.

From Edison Research, here are some points you’ll find out in this educational study on Twitter.

Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)

Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.

Nearly two-thirds of active Twitter users access social networking sites using a mobile phone

51% of active Twitter users follow companies, brands or products on social networks

Twitter Usage in America 2010 from Tom Webster on Vimeo.

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Drew Hannush

LinkedIn Joins the “Groups” Parade

by Drew Hannush
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Jul
1

Hot on the heels of Facebook moving from Groups to “Like”…LinkedIn picks up the banner for business people and dresses up Groups.

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Drew Hannush

What’s the Buzz?

by Drew Hannush
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Feb
9

As if it weren’t confusing enough for a business trying to figure out how to use Twitter, Facebook, LinkedIn, etc.  Now Google introduces Google Buzz. Unfortunately the only way I can view Buzz to give you the lowdown is to install Apple’s Safari 4 browser and trick it into thinking I’m a smartphone…because I am not one of the lucky first Google Mail users to get it.  (Someone finally found a way to get me to download the horrible Safari browser…something I even avoid on my Mac).  (more…)

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Drew Hannush

Google to Take On Facebook / Twitter with Gmail

by Drew Hannush
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Feb
8

A very interesting story. Google and Apple are acting more like Microsoft used to. Now that there are many companies looking to cut competition out…can anyone be singled out anymore? http://bit.ly/cX5ytP

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Drew Hannush

At One Time It Was Ask Jeeves. Now Social Takes Over.

by Drew Hannush
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Feb
7

Some of the best inventions are ideas that evolve from the original brainstorm. In the past, Ask.com (originally known as Ask Jeeves…what did they do with Jeeves by the way?) came up with the idea of a search engine that would let you ask a question. It stripped all the words out that were irrelevant and returned results of static pages that had your answer.

Aardvark (found at vark.com) is taking this one step further. They send out your question via social networks. They try to find the most appropriate answers and send them to you. The only drawback is they send them to you via IM. I don’t know about you, but my Yahoo! Messenger account hasn’t gained much use in the last year or so. Plus, you have to wait for an answer. Its like letting others do the research for you.

It will be interesting to see if it catches on, how successful the feedback is, and if people are willing to wait for answers in a world of instant gratification.

UPDATE: I found Aardvark difficult to get a response from. It doesn’t really let you know easily. It would be better if it emailed you the answer.  Also, Google recently bought Aardvark, so it will be interesting to see how the Goliath handles making it better.

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Drew Hannush

Is Following Someone’s Twitter an Endorsement?

by Drew Hannush
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Feb
6

Usually I try to post thoughts and suggestions for clients and the web in general, but after a weekend of getting caught up on Twitter, I came up with a very interesting question. Is following someones Twitter feed seen by some as an endorsement of their product or service?

There are a couple of strategies to using Twitter. You can take the celebrity / large business direction where you don’t follow anyone unless you are an advocate of their product or cause…or you can take the friendly direction (or for some the spike marketing route) and follow anyone that follows you.  But is that dangerous to your business’ reputation?

Lets say you are a Bible salesperson and someone from the Anton Lavey fan club follows you. Do you follow them back?  Extreme example, I know, but its to get the brain cells moving on etiquette versus protecting your reputation.  What strategy will you (or do you) employ?

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