Ever stop to wonder how much a lead is worth? Go to a sales seminar, pass out business cards, really convince someone. Then they go to your website and…”Page Not Found” or worse yet your site has a whole new look and a happy gloating message in red on black from a not so friendly hacker from Turkey, the Ukraine or some kid at a community college?
What will your sales lead think of your business? Do you think they’d take the time to call you to let you know? Do you think they’d care? Or worse yet, will you be so excited to get the call from a sure lead and they only call to say what’s wrong with your website?
Egg on face.
You need to get a website monitor. A good monitor will not only test your server but it will make sure your pages are showing the content they are supposed to. Most of them are fairly affordable. Check out http://www.monitornation.com …it tests the page content, the server and sends either an email or a text message to you when your site goes down. It will even let you set it to send a message to your hosting company.
Then you can be on top of site down issues and make sure you don’t lose that valuable lead.


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