For those of you that rode the pony of success through the economic downturn, your good times are coming to an end.  That’s right…during the lean times, Google AdWords were a great low cost way to get traffic moving to your site.  This is because budgets were tight and everyone was cutting back (ie. not advertising).

In January, the average price for competitive keywords were pushing around $2 to $5 and secondary terms were being found at $.10 and $.25.

No longer my friends.  If you have logged on lately, you will probably find $1 per click is the going rate for most decent keywords…and we haven’t really even seen the full turnaround of the economy.

So, if your Search Engine Marketing partner was pushing you to delve deeply into AdWords without working on your organic results…you may start paying the cost for bad planning.  I have seen customers who are running these AdWords campaigns getting less and less traffic to their sites just within the last month.  Amazingly many of mine are seeing an increase in organic searches but an overall loss due to heavy concentration on AdWords.

Now is the time to make sure your site is ready for the search engines.  See how you’re doing right now by using the free form on this site evolveyoursearch.com.  If your organic ranking is not your #1 priority, it may be time to talk to someone who can get you there.