When The Free Ride Comes To An End

by Drew Hannush

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Apr
29

Over the years, during the development of open source solutions, it has almost become expected that we should have free products to work with.

At our office, we have taken advantage of a lot of these services and products.  One of my favorites has been Sun Microsystems’ Open Office.  After spending $300 plus dollars on an upgrade of Microsoft Office Professional a few years back, I was frustrated to find out that Office wouldn’t install on the new laptop I bought weeks later, because it said that it would no longer upgrade to the newer versions of Microsoft Works.

This immediately sent me looking for another solution and drove me into using Open Office, which was open source and free. Continue reading

The Ethics of Pricing Your Services

by Drew Hannush

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Mar
31

I recently used the new Facebook Question poll to get some feedback on something I have been pondering for a long time. I would really like to kick up a discussion about this in my blog, because I think its something that all service and technology business owners have to face sooner or later.

As a service provider, if you found out that your competition charged 3 to 10 times higher for their services than you…would you: Continue reading

Internet Marketing 101 Overview, SEO and SEM

by Drew Hannush

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Mar
29

Today at the Henderson County Chamber (in North Carolina), I presented a Lunch and Learn program covering the basics of Internet Marketing as well as Search Engine Marketing and SEO.  We broke down the history of traditional (awareness) marketing and introduced the group to the concept of building a marketing concept around influence-based marketing. Continue reading

The Evolution of a Brand…Ours!

by Drew Hannush

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Mar
1

For our 100th blog post, I thought I needed to do something special.  We’ll maybe I didn’t think too hard on it, but hey…a little is better than nothing.

So, while we tweak our logo one more time to firm up our brand with a professional image, it made me curious to see the evolution of our brand since our beginning in 2002.

So hang on for the graphic ride of your life…in 9 years, more design changes than even Pepsi could muster. Continue reading

SEO Is Not The Destination

by Drew Hannush

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Feb
28

I read a couple of great questions on a website company’s blog the other day.  The reader was asking what specifically was guaranteed by the company’s SEO service and did they consider their price competitive.

The answer’s were very telling.

The company representative responded that the client could expect a monthly detailed analytics report, on-going keyword updates and a quarterly consultation.  He also suggested their pricing was very competitive and that they knew of competition that charged much more for the same service.

To the layman, these answers might sound reasonable, but to me they are all wrong. Continue reading

Act Like You’ve Been There Before

by Drew Hannush

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Feb
25

There’s an old sports adage, “act like you’ve been there before.” Its a phrase that is usually uttered after insane fans run out on the court or field and start destroying things because their team finally won the big game.  It started as a fun, “lets tear the goal post down” after a game. But schools got wise and started lowering the posts so no one would get hurt…so the idiots started tearing up other things…like each other and other’s property.

I believe the social networks have the same statement for over-zealous business owners who want to shout to the roof tops about their products and services.

Nothing annoys me more than being advertised to on my social network.  And what’s sad is, some of the worst offenders are people who claim to be social network “experts.” (sorry for all the quotation marks…it happens when I get riled up)  Selling me social networking with direct pitches is traditional advertising…so they obviously are having trouble influencing and selling it through the very techniques they are bloviating about. Continue reading

Chrysler Helping to Heal the Detroit Brand

by Drew Hannush

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Feb
7

Okay, this post has less to do with social marketing and more to do with the powerful statement made in what I consider to be the best Super Bowl ad shown yesterday.

The ad was produced by Chrysler and featured scenes from Detroit was well as a singing choir at the Fox Theater, the Chrysler 200 and Detroit’s apparent new ambassador, rapper Eminem. Continue reading