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Social Marketing Tips

Finally You Can Get Alerts to Comments on Facebook Pages

Drew Hannush by Drew Hannush (14 Jan 2011)  |  8 Comments

Sometimes I wonder how companies can miss things so obvious.

For months, I have been nervously perusing my Facebook.com/HannushWeb page to see if I’ve missed any comments.  Its quite frustrating.

Unlike a Facebook Profile, which neatly adds a red circle with number of new notifications you have, the Facebook Page has been the red-headed step-child (no offense to red heads, natural or practicing).

I even had my friends over at LiveFyre in on the chase, but all we could find were a couple of expensive “pay-for-only” versions.

So today, I felt complete liberation when after discovering the same question on Quora.com I retraced my steps, looking for the answer.  And this time…success!

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Megaphone image from MorgueFile.com

Case Studies

Why I Now Ignore My Klout Score

Drew Hannush by Drew Hannush (13 Jan 2011)  |  2 Comments

I’ve heard a lot of opinions lately on Twitter about the usefulness of a “Klout” score.  Well, I finally figured out mine!

I think its a load of bunk!

Okay, it does have some usefulness. Think of Klout like your daily horoscope. If you really dive into it, Astrology is made up of more than just the Sun sign registered in your daily paper. Its a collective all the other influencing signs and the people you surround yourself with.  That is why the Sun sign horoscope is so vague, because it only encapsulates one aspect of the personality. In the same regard, that Klout score you see slapping you in the face takes the opposite tact, it tries to encapsulate the whole, yet it misses the mission.

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The Mess That Is MySpace

Of Interest

4 Theories Why the Fade of MySpace Isn’t Causing Social Panic

Drew Hannush by Drew Hannush (12 Jan 2011)  |  7 Comments

Yesterday I was catching up on industry news and found that MySpace was laying off 500 of its 1,100 employees.

In most cases, news about a formerly successful social network meeting such a major plunge might send a shutter through the Social Media scene and might be cause for major discussion over the future of these social platforms.

Yet I hear little mention of it, if any, from my social colleagues. Why is that?

I have a few theories…

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Homeless Man Ted Williams and His Golden Voice

Case Studies

The Golden Voice of Ted Williams Shows Social Media at its Best

Drew Hannush by Drew Hannush (5 Jan 2011)  |  4 Comments

It seems fitting, after ending up 2010 with our best of viral videos, that we start 2011 with a feel good viral video case study.

Have you seen the Ted Williams video that is spreading across the Internet yet?  No, not the “Splendid Splinter” of Boston Red Sox or Cryogenics fame.  Instead, a homeless man who is causing a great sensation with a YouTube Video displaying his “golden voice.”

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Of Interest

Best Viral Videos of 2010

Drew Hannush by Drew Hannush (20 Dec 2010)  |  Leave a comment

Well, it seems I’m on vacation this week…but unfortunately the brain never stops to take a rest (and there is a smartphone and a computer near me at all times…so I’m doomed!).

I caught a Yahoo! page touting the top viral sports videos of the year. It got me thinking what my favorite discoveries of the year were myself. So (with a couple thrown in from the Yahoo page), without further delay…my top 10 viral videos of 2010.

#10 HAWAII MARCHING BAND KICKS FIELD GOAL

Possibly the coolest thing I’ve ever seen a marching band do. Watch as they kick a field goal at halftime.

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Face in the crowd

Social Marketing Tips

Goal for Social Media 2011: Quality over Quantity

Drew Hannush by Drew Hannush (15 Dec 2010)  |  4 Comments

Caution – Rant to follow: One of my biggest pet peeves about social media is the high volume of experts that don’t do as they preach. Over and over I hear, “its about being part of the conversation.”  Yet, there are so many who never acknowledge when you make comment or try to add something to the conversation.  Its like these people are rock stars or something…

Okay, so that really sounded like old “high school” envy coming out, didn’t it?  Am I just jealous because I haven’t achieved the same level of following in the social marketing world?

I don’t believe so. I think it has more to do with the maturing of a medium, where reach and impersonal communications by definition should be losing ground to quality, personal dialog.

Think about the social media expert with 70,000 followers. If they put out a challenge to their audience that draws a massive response from 8,000 people, how could they ever personally respond to each person? It is physically impossible for these experts to cultivate meaningful relations with this many people, unless they use stand-ins or auto-responders.

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Case Studies

Creating More Passionate Fans With Social Marketing

Drew Hannush by Drew Hannush (7 Dec 2010)  |  6 Comments

It was the Friday evening after Thanksgiving and I was sitting at a local cigar bar (Highway to Habana) in Greenville talking with one of my oldest and best friends. During the conversation, I fired up my Droid and decided to look something the Pittsburgh Penguins schedule.  When I opened the phone, I noticed I had a new email and my curiosity got the better of me.

When I opened my inbox, I discovered I had a new Twitter follower…@JRRichards.

To the average bloke on the street, that probably means nothing. But to me, I knew (through following my favorite band Dishwalla on Facebook) that J.R. Richards was the lead singer of the band.  

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