A client today had an interesting question.  With the rise of blogs, social media, and rss / atom feeds, it is much easier to present your website updates as news.  And the search engines are obliging by now indexing this content faster and more efficiently.

What if you are provider of daily news updates?  How do you get your site featured on Google News, Yahoo! News and Bing News where people are seeing this breaking content?

One search engine has this down to a science, the other two are still a bit in the stone age…

Leave it to Google to make the process easy.  Just like submitting a website to the general search engine, submitting to Google News is as simple as just filling out a form for your website.  One entry…then just like the old directory days of Yahoo! site submission, you just wait for a human to approve your site.  Then Google takes over and adds your stories automatically.

Not so easy with Yahoo!  For them, the best answer I can find is to submit every story individually.  If you are legitimate news source with a team of reporters, this could become a full time job.

Bing is even worse…they tell you to just email bns@microsoft.com and tell them you have a link you’d like included.  Then wait for a confirmation email from someone telling you it was included.

Really?

If anyone knows a better way, place a comment on this thread with information or a better source…I can’t imaging this is still how they are doing it, but according to both the Microsoft and Yahoo official sites, this is the case.