Today I was given more reinforcement as to why its good to install a WordPress blog and keep it up to date.  With the launch of a brand new website for a brand new business (Gianni Panini in Biltmore), we expect a good couple of months at least of Google’s so-called sandbox (the place where new sites go to live in limbo for months).

But notice the screenshot of Google below. By announcing the new site launch in our blog, within two hours after the announcement, we were able to get the announcement indexed by Google under a search for “Gianni Panini, Biltmore.”

Of course, our ultimate goal is to get the Gianni Panini site winning under searches for Biltmore and Asheville. But it is unrealistic to expect instant Google results, without a lot of money and work.  Results in 2 hours is even more unrealistic…but now the company can get some recognition and there is a better chance someone can stumble into the site.

So keep on coming up with things to talk about and get those keywords out there.  Your blog can be an extra lifeline to product launches, events, and other timely updates.