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Usually I try to post thoughts and suggestions for clients and the web in general, but after a weekend of getting caught up on Twitter, I came up with a very interesting question. Is following someones Twitter feed seen by some as an endorsement of their product or service?
There are a couple of strategies to using Twitter. You can take the celebrity / large business direction where you don’t follow anyone unless you are an advocate of their product or cause…or you can take the friendly direction (or for some the spike marketing route) and follow anyone that follows you. But is that dangerous to your business’ reputation?
Lets say you are a Bible salesperson and someone from the Anton Lavey fan club follows you. Do you follow them back? Extreme example, I know, but its to get the brain cells moving on etiquette versus protecting your reputation. What strategy will you (or do you) employ?
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