One of the main questions I get from clients who are starting new websites…”why isn’t my website showing up in the search results?”

Reid and Reid Pediatric Dentistry and Orthodontics in Hendersonville, NC was just one such client.  They had just launched their website in mid-June and they weren’t showing up at all in searches.

The first thing we have to do is educate the customer on how search engines like Google penalize new websites to protect the quality of their search results.  The expectation is, for the first six months to a year, your website will only have its home page (and maybe a couple extra pages) spidered by the search engines.  This greatly lowers your chance of being stumbled upon. In addition, because you don’t have many, if any relative links coming to your site from reputable sources, Google still doesn’t know if you are a real website or a spamming website.

Then once the expectation has been set, we then look at the variety of solutions that will get the customer’s site in front of the public the fastest (without using blackhat techniques) via the search engines.

With Reid and Reid it took a little review of the code of the website, looking at who would be searching for them and what they would be searching for, and then building their strength in both organic and local searches.

We are in the early days, but we already have the site moving quickly up the ladder.  For searches in Hendersonville, NC they come up in the Local Business Center at #1 or #2 and in many organic searches Reid and Reid can be found on page two of searches, where they weren’t found at all before we began our campaign.  There are ways to gain quicker results, but in this case, the client wanted to stay within budget.  They can expect results in 2-3 months rather than 6-12 months through this lower cost solution.

If you have a new website or are planning a new site, talk to us about how we can help you get listed in the search engines faster and Search Engine Marketing plans that could have you beating your competition in a fraction of the time.