I hear what you’re saying…U.S. Postal Service, how old school.  But have you noticed that your mailbox is getting lighter and lighter with junk mail?

That’s right, that might be the perfect time to do that direct mail campaign you’ve put on the back burner. In fact, through August 31st the USPS is running an upfront 3% discount on First-Class Mail and Standard Mail letters and flats that include a mobile “2D barcode or QR code” to help revive the dying practice. That’s why you see companies like American Express adding QR codes to their bills. And when no one else is abusing it…it becomes more powerful.

So maybe its time to take advantage of this process and grow your small business social network at the same time. Don’t get a QR code that just links to a vCard or a hard to read website. You can’t get connections that way. Find a solution like the fully customizable and affordable LynxTo QR code and mobile page. This is a perfect example of how you can help your customers scan, click and connect and build your Facebook, Twitter, and LinkedIn community and get multiple benefits out of your discount. A mobile landing page at a very low cost and only 5 minutes to set up. Which is important, since you only have a couple weeks left on this Post Office offer.

Good luck…I’ll be watching for your ads in my mail box.