As my clients find ways to get their sites noticed across the Internet, many of them are turning their attention to Social Media.

They sign up for Facebook and Twitter accounts and then sit and wait for the results.  Well, this is human nature with the web…build a shopping cart, become a millionaire.  But then it never really works that way.

No, actually its about hard work.  How are you going to get people sending tweets about you if you don’t tweet about them?  How are you going to get fans of your Facebook unless you become fans of someone else’s Facebook.  And how will someone Digg you, if you don’t Digg others?

That is the deep dark secret of social media…its “SOCIAL!”  (Sorry, didn’t mean to shout)

Its just funny that we sometimes miss the most obvious of things.

Don’t worry, we’ve all done it;  dreamed of great successes without paying attention to the labors that success requires.

Start by commenting on this article or sending a Tweet, or adding it to your Facebook.  Many sites like mine make it very easy…just click a button and go for it.