Tag Archives: Bing

Hannush #1 in Greenville Web Design Says Yahoo and Bing

Drew Hannush by Drew Hannush ()  |  Leave a comment

For a couple of years now, we have been perplexed as to handle three search engines when it comes to search results.  Google likes things that Bing and Yahoo! don’t like so its hard to win in all three (so we pretty much focused on Google).

Today two of those companies combined their results.  Yahoo! now is supplied search results from Bing and low and behold…when searching “Web Design Greenville” in both Bing and Yahoo! we finally cracked #1.  Persistence pays off (along with a helpful merger)!

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Bing’s One Year Anniversary…really?

Drew Hannush by Drew Hannush ()  |  Leave a comment

Where does the time go?  It was a year ago that we saw the transformation of often ignored Windows Live search to Bing…the over-advertised, largely advertisement boisterous search engine.  So far, unimpressive.  Bing sits at just under 10 percent of the search market and in third place.  Yahoo! still hangs on with almost three times that much traffic (even though Yahoo! Search will soon be absorbed by Bing Search) and Google a whopping 71% in April.

Time to retool your website for Bing results?  Probably not yet, but as long as the advertising budget of Microsoft stays attuned, it continues to be something to watch.

eWeek article

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Getting Your News Posted On Google, Bing, Yahoo!

Drew Hannush by Drew Hannush ()  |  Leave a comment

A client today had an interesting question.  With the rise of blogs, social media, and rss / atom feeds, it is much easier to present your website updates as news.  And the search engines are obliging by now indexing this content faster and more efficiently.

What if you are provider of daily news updates?  How do you get your site featured on Google News, Yahoo! News and Bing News where people are seeing this breaking content?

One search engine has this down to a science, the other two are still a bit in the stone age…

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Title Tags for Search Engine Success

Drew Hannush by Drew Hannush ()  |  Leave a comment

So you’re looking to search optimize your site and you’ve spent some money on getting a keyword analysis.  What now?

Its time to start looking at some of the elements of your website that are critical to search engine success.

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Goodbye Yahoo! Bing becomes #2 Search Engine

Drew Hannush by Drew Hannush ()  |  Leave a comment

Well, if you haven’t heard already, once again Yahoo! has given up on search again.

Quite a few years ago, Yahoo! gave away their search power to Google, using them as a major part of their search results.  Then management decided to break from Google and do it on their own.

They had some success but could never touch the 60%+ market share that Google has enjoyed in the search engine race.

For the last year or so, Microsoft has made serious bids to buy the search feature, but Yahoo! wouldn’t sell.  Then Microsoft introduced Bing and the power dynamic changed.  Soon Bing was passing Yahoo! by.   The ultimate result…Yahoo! cuts their losses and doesn’t really get anything out of the agreement other than 88% of ad revenue from its ads placed on Bing.

Microsoft becomes the undisputed #2 in the search market with approximately 28% share (this of course will adjust depending on how the change is implemented and how much Yahoo! users like the idea or decide to jump ship for giant Google.

So for us in the web design and SEO market, its time to take a deep long look at our search engine strategies and make a bigger place for Bing…its not just another marketing play by Microsoft, this looks serious.

We will follow this story and will move our focus in discussions from Yahoo! to Bing and Google in the future.  Stay Tuned.  Meanwhile, check out latest articles on the merger.

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Bada boom Bada “Bing”

Drew Hannush by Drew Hannush ()  |  Leave a comment

Okay, if at first you don’t succeed…rebrand!  At least that seems to be Microsoft’s plan on how to conquer the search engine market.  Consistently number 3 behind Google and Yahoo!, Microsoft has decided to dump its short lived “Live” branding for the new “Bing.com”

What is so exciting about the new Bing.com you ask?

Well, for  you…probably not a whole lot.  Yes, it does use a slightly different indexing method and algorithm, but in reality, regular searches don’t seem to deliver anything very different than its “Live” predecessor.  For shopping, it does seem to be branching into reviews and pricing searches (like mysimon.com is).  For maps it actually has my business location (which Google hasn’t gotten to yet).  The Bird’s Eye shots are really clean and crisp…  But again, searches don’t seem very advanced and not any more advanced than Google from my initial views.  Time will tell.

For Microsoft, they are going to go on a brand blitz, with millions of dollars going into pushing Bing.com as the hot new competition to Google.com.

You see, Microsoft’s Live search was no unnoteworthy that less than 1% of people actually typed in Live.com to do searches on the site…the other 99% came from MSN.com.  Google has no master website feeding it searches…it uses a combination of toolbar searches and direct access searches, which keeps Google’s name in the forefront.  So it seems Microsoft thinks its way to beat Google is to get a new brand developed again and just heavily promote it.

But this strategy hasn’t done Vista any favors.  Even though it really is a decent and stable operating system, it still has a bad name…no matter how much Microsoft promotes it.  They have started promoting “Windows” now more than “Vista” because the next operating system will be called “Windows 7.”  And maybe that is the key for Microsoft…stop coming up with cute names and different brands…and just call their search Windows Search or Microsoft Search…and then just make a product that doesn’t change every 6 months.

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