In a world of seemingly endless start-ups, it is very difficult for any new product or service to gain the massive amount of front-end momentum and market share it needs to grow because of the deluge of competition.
New technologies have similar problems to the ones being faced by network television. In the old days, you had a captive audience. For the most part, you had ABC, NBC, CBS, maybe an independent channel and PBS as your only sources for entertainment on the tube. It was very easy for these networks to battle it out and make an impression because they owned about 20% of the entire television viewing experience. But now, with a myriad of cable networks, they own only partial percentage points and their impact has dwindled tremendously (as well as the quality of their writing pool).


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