Tag Archives: Facebook

The Key

Social Marketing Tips

ReferralKey Reminds Me What I Need In Social Networks

Drew Hannush by Drew Hannush (21 Jun 2011)  |  4 Comments

Of late, I have become a little bit overwhelmed by the explosion of social media.  Not only is there a new network opening weekly, but the current networks are adding tools at a break neck speed.

Because of this glut of social stimulation, I have found it easier to limit my attention to the big three…Facebook, Twitter and LinkedIn.

Yet, even narrowing the field still does not relieve the frustration or feeling that I’m falling behind on the social side of my business.

Facebook is where I spend most of my time talking with friends and colleagues and it really does promote daily communication, because its mission and delivery are in sync. In other words, the idea of this social network is to be social and the tools are in place to facilitate this. Mission accomplished. Although I don’t know how much talking about my 30 song countdown, or talking about my favorite ballparks is really affecting my bottom line at the office.

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MrYowls-morguefile http://mrg.bz/UMLLa9

Of Interest

The Facebook Security Issue No One Seems To Worry About

Drew Hannush by Drew Hannush (8 Jun 2011)  |  3 Comments

Well, they’ve done it again…offended the masses by releasing another convenience feature. That’s right, Facebook recently released an update that (Facebook’s facial recognition feature raises more privacy concerns) can recognize your face.

Holy crap, someone might recognize my face on a social network?!  Isn’t this the point?

Frankly, I laugh at the hysteria around these feature updates.  If you use common sense, none of these will ruin your life.  In other words, understand that even if you have your profile locked down, you still shouldn’t share sensitive information on a social network and everything will be okay.

The one major security issue I see though has always been there and I have never heard one person complain about it…and it could affect 90% of the people that use Facebook. What is it, you say?

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Ocean View

Of Interest

When The Free Ride Comes To An End

Drew Hannush by Drew Hannush (29 Apr 2011)  |  Leave a comment

Over the years, during the development of open source solutions, it has almost become expected that we should have free products to work with.

At our office, we have taken advantage of a lot of these services and products.  One of my favorites has been Sun Microsystems’ Open Office.  After spending $300 plus dollars on an upgrade of Microsoft Office Professional a few years back, I was frustrated to find out that Office wouldn’t install on the new laptop I bought weeks later, because it said that it would no longer upgrade to the newer versions of Microsoft Works.

This immediately sent me looking for another solution and drove me into using Open Office, which was open source and free.

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Parents Strongly Cautioned on SEO Content

Of Interest

Internet Marketing 101 Overview, SEO and SEM

Drew Hannush by Drew Hannush (29 Mar 2011)  |  3 Comments

Today at the Henderson County Chamber (in North Carolina), I presented a Lunch and Learn program covering the basics of Internet Marketing as well as Search Engine Marketing and SEO.  We broke down the history of traditional (awareness) marketing and introduced the group to the concept of building a marketing concept around influence-based marketing.

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Tearing Down The Goal Posts

Social Marketing Tips

Act Like You’ve Been There Before

Drew Hannush by Drew Hannush (25 Feb 2011)  |  2 Comments

There’s an old sports adage, “act like you’ve been there before.” Its a phrase that is usually uttered after insane fans run out on the court or field and start destroying things because their team finally won the big game.  It started as a fun, “lets tear the goal post down” after a game. But schools got wise and started lowering the posts so no one would get hurt…so the idiots started tearing up other things…like each other and other’s property.

I believe the social networks have the same statement for over-zealous business owners who want to shout to the roof tops about their products and services.

Nothing annoys me more than being advertised to on my social network.  And what’s sad is, some of the worst offenders are people who claim to be social network “experts.” (sorry for all the quotation marks…it happens when I get riled up)  Selling me social networking with direct pitches is traditional advertising…so they obviously are having trouble influencing and selling it through the very techniques they are bloviating about.

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The Mess That Is MySpace

Of Interest

4 Theories Why the Fade of MySpace Isn’t Causing Social Panic

Drew Hannush by Drew Hannush (12 Jan 2011)  |  7 Comments

Yesterday I was catching up on industry news and found that MySpace was laying off 500 of its 1,100 employees.

In most cases, news about a formerly successful social network meeting such a major plunge might send a shutter through the Social Media scene and might be cause for major discussion over the future of these social platforms.

Yet I hear little mention of it, if any, from my social colleagues. Why is that?

I have a few theories…

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Case Studies

Creating More Passionate Fans With Social Marketing

Drew Hannush by Drew Hannush (7 Dec 2010)  |  6 Comments

It was the Friday evening after Thanksgiving and I was sitting at a local cigar bar (Highway to Habana) in Greenville talking with one of my oldest and best friends. During the conversation, I fired up my Droid and decided to look something the Pittsburgh Penguins schedule.  When I opened the phone, I noticed I had a new email and my curiosity got the better of me.

When I opened my inbox, I discovered I had a new Twitter follower…@JRRichards.

To the average bloke on the street, that probably means nothing. But to me, I knew (through following my favorite band Dishwalla on Facebook) that J.R. Richards was the lead singer of the band.  

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