Of late, I have become a little bit overwhelmed by the explosion of social media. Not only is there a new network opening weekly, but the current networks are adding tools at a break neck speed.
Because of this glut of social stimulation, I have found it easier to limit my attention to the big three…Facebook, Twitter and LinkedIn.
Yet, even narrowing the field still does not relieve the frustration or feeling that I’m falling behind on the social side of my business.
Facebook is where I spend most of my time talking with friends and colleagues and it really does promote daily communication, because its mission and delivery are in sync. In other words, the idea of this social network is to be social and the tools are in place to facilitate this. Mission accomplished. Although I don’t know how much talking about my 30 song countdown, or talking about my favorite ballparks is really affecting my bottom line at the office.







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