Tag Archives: Facebook

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Social Marketing Tips

Facebook Secret Links for Username and Twitter

Drew Hannush by Drew Hannush (1 Dec 2010)  |  Leave a comment

Ever get frustrated with Facebook because you couldn’t find out how to turn something on or off?

I have run into this a couple of times.  Mainly it is with features that you don’t use very often…and sometimes with things you turn on during setup and then forget all about. Unfortunately, not all of these are under “Settings.”

Today I was looking for a way to stop my Hannush Web Facebook page from auto updating my Twitter account.  This is something that I was prompted to do when I set up my Facebook page and now that I see the value of real updates to Twitter over automated ones, I wanted to shut it off.  But where?

Here are two secret links that can help you turn on or off some great features Facebook provides.

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Facebook Pages Feedback

Social Marketing Tips

Facebook Pages Add Impressions and Feedback Metric

Drew Hannush by Drew Hannush (30 Nov 2010)  |  Leave a comment

Finally, for those desperate to find a measuring stick for their social marketing efforts, Facebook has introduced some new metrics for gauging the number of people accessing Facebook Page content…Impressions and Feedback.

I say “accessing” instead of “viewing” content because an impression is measured as the amount of times your post is accessed on someone’s wall.  As with banner advertising, you can’t tell if someone actually viewed or comprehended your material, but with the feedback percentage, it’s a good bet you will know how many acknowledgements (click-throughs) you’ve had.

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Social Marketing Tips

Are We Headed For Social Networking Burnout?

Drew Hannush by Drew Hannush (29 Nov 2010)  |  Leave a comment

NOTE: I posted this in February but with our improved comment system, I’d like to reintroduce it for feedback.

If there is anything I have learned from my 40 years on the planet, there is a point with anything where it goes from being the cool, hip new thing…to commercialized and overexposed…to burnout.

As a former radio DJ, I can tell you I saw plenty of hot new trends (punk, disco, new wave, college rock, second British Invasion, hair metal, grunge…) go from being underground cool cult favorites to becoming mainstream and over marketed to complete burnout. Oh, they might return in another form like Happy Days, That 70′s Show or Pop-Punk as nostalgic fun, but the second version is never as exciting as the first.

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Social Marketing Tips

How To Set A Facebook Business Page To Custom Web Address

Drew Hannush by Drew Hannush (22 Jul 2010)  |  1 Comment

Have you set up a business page for Facebook and you’ve grown tired of giving out the long URL they provide to you…or sending people through Facebook search or your personal profile to find your business page?

I have just the trick…and it wasn’t easy to discover.  I went through about 20 Google links before I finally found accurate information on how to pull this off.  Apparently, over the last year the requirements for a custom business URL (web address) for Facebook has dropped from 1000 fans to 100 fans to now 25 fans (as of April).

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Of Interest

Google to Take On Facebook / Twitter with Gmail

Drew Hannush by Drew Hannush (8 Feb 2010)  |  Leave a comment

A very interesting story. Google and Apple are acting more like Microsoft used to. Now that there are many companies looking to cut competition out…can anyone be singled out anymore? http://bit.ly/cX5ytP

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Of Interest

New Facebook Home Page Design Explained

Drew Hannush by Drew Hannush (5 Feb 2010)  |  Leave a comment

As always, there is controversy in the redesign of any website…and none meets with more public scrutiny than Facebook’s.  Here you get a behind the scenes talk on what Facebook was thinking in terms of redesigning the site.

For my own part, I wish Chat was a little less glitchy. And I haven’t figured out how to hide myself yet (maybe someone can pass me the deets in comments). Also, notifications are still in my Facebook, they are just at the top…which is fine.  I actually rely on this and like it in the higher exposure area.

Thanks to Ben Parr at Mashable.com for the video.

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Social Marketing Tips

Best Way To Get Blog Posts Automatically On Facebook

Drew Hannush by Drew Hannush (8 Jan 2010)  |  2 Comments

Wow, sometimes you have to jump though about 100 hoops to find the best way to do something in the web world.

All I wanted to do was have Facebook automatically import posts from my blog. At first, I thought this was going to be easy.  I found the instructions on this site but I ran into some problems.  The Facebook page I want the updates to go onto is a Business page (Fan Page), so the “Notes” technique is a bit more convoluted.  Then, it posts the items to your Notes in Facebook rather than pointing you to your blog pages.  Not what I’m trying to do.

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