Many of my clients are very curious about social media…and this is a good curiosity to have. Staying fresh on the latest trends is important to any marketing campaign. Using a variety of sources to get the word out about your products and services is a wise move.
But it can also be very dangerous and counteractive to your on-going branding campaigns.
Here are things every small to medium-sized business should keep in mind when looking at pursuing a social media strategy: (more…)
This video says more in 4 minutes than I can in an hour about the power of social media (Facebook, blogs, Twitter) and technology. Believe me, if you’re interested whether your company should invest in social media as part of your overall marketing strategy, this video will be an eye opener.
250 million users…now that is a perfect way for a hacker to make a name for himself. Apparently on Thursday, users of Facebook and Twitter were slowed or stopped from posting. Google also apparently was affected by the denial of service attack.
Scary to think of a widespread hack on some of the largest websites out there.
Here’s a quality article on the attacks.
While we consider the business-worthiness of sites like Facebook and Twitter that try help people and businesses put a face on each other, these companies are now having to look in the mirror.
A site that has been a curiosity to me for the last few months has been Yelp.com. This is an online community where you can be the critic and tell people what you think of other businesses. However, it appears Yelp is one of the companies dealing with some bad ratings itself. Nothing terrible, but this story sheds some light on how setting up a feedback system can backfire.
Digging deeper into this concept of social media, I read some interesting articles the weekend. Apparently anyone thinking their business is going to reap great benefits from putting links in Facebook and Twitter are just fooling themselves.
Both services use a “nofollow” attribute on their links to your site. There are some ways around this, but for the novice or casual business owner who isn’t getting guidance from an SEO professional or web developer in the know are most likely wasting their time putting links in these two mediums.
Apparently Google developed the “nofollow” attribute to fight spam. Years later, many business people don’t realize that Twitter, Facebook and Wikipedia have all agreed to use this tag to stop spiders from reaching through your posts to find your web site.
So in the end, it seems Google has chosen the Blog as the preferred medium for delivery of timely content.
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