Tag Archives: Facebook

Social Marketing Tips

How to Get Facebook and Twitter Linked

Drew Hannush by Drew Hannush (8 Jan 2010)  |  Leave a comment

One of the toughest parts of social media is keeping up with all the places you can post your thoughts, brainstorms, and general gibberish.  For small businesses, it can take precious time away from sales and all the other tasks that need to be handled (got a chill about getting taxes ready).

To make the job easier, let your social media applications talk to each other.  The place to start is in getting Facebook and Twitter to sync up.  There are a few steps, but its fairly easy.  I have included the step by step process below (time to complete: 5 min).

STEP ONE: In Facebook Find the Twitter Application

From your Facebook page, look for the search box in the upper right hand corner.  Type “twitter” in the search box and click ENTER or the magnifying glass icon.  Go on to Step 2 –

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Social Marketing Tips

Managing Your Social Media Is Managing Your Brand

Drew Hannush by Drew Hannush (4 Sep 2009)  |  Leave a comment

Many of my clients are very curious about social media…and this is a good curiosity to have.  Staying fresh on the latest trends is important to any marketing campaign.  Using a variety of sources to get the word out about your products and services is a wise move.

But it can also be very dangerous and counter-productive to your on-going branding campaigns.

Here are things every small to medium-sized business should keep in mind when looking at pursuing a social media strategy:

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Social Marketing Tips

To Get Digg’s You Have To Give Digg’s

Drew Hannush by Drew Hannush (3 Aug 2009)  |  Leave a comment

As my clients find ways to get their sites noticed across the Internet, many of them are turning their attention to Social Media.

They sign up for Facebook and Twitter accounts and then sit and wait for the results.  Well, this is human nature with the web…build a shopping cart, become a millionaire.  But then it never really works that way.

No, actually its about hard work.  How are you going to get people sending tweets about you if you don’t tweet about them?  How are you going to get fans of your Facebook unless you become fans of someone else’s Facebook.  And how will someone Digg you, if you don’t Digg others?

That is the deep dark secret of social media…its “SOCIAL!”  (Sorry, didn’t mean to shout)

Its just funny that we sometimes miss the most obvious of things.

Don’t worry, we’ve all done it;  dreamed of great successes without paying attention to the labors that success requires.

Start by commenting on this article or sending a Tweet, or adding it to your Facebook.  Many sites like mine make it very easy…just click a button and go for it.

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SEO Tips

Twitter and Facebook Little Business Power In Google

Drew Hannush by Drew Hannush (16 Mar 2009)  |  Leave a comment

Digging deeper into this concept of social media, I read some interesting articles the weekend.  Apparently anyone thinking their business is going to reap great benefits from putting links in Facebook and Twitter are just fooling themselves.

Both services use a “nofollow” attribute on their links to your site.  There are some ways around this, but for the novice or casual business owner who isn’t getting guidance from an SEO professional or web developer in the know are most likely wasting their time putting links in these two mediums.

Apparently Google developed the “nofollow” attribute to fight spam.  Years later, many business people don’t realize that Twitter, Facebook and Wikipedia have all agreed to use this tag to stop spiders from reaching through your posts to find your web site.

So in the end, it seems Google has chosen the Blog as the preferred medium for delivery of timely content.

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Of Interest

Facebook Fighting Off Twitter

Drew Hannush by Drew Hannush (13 Mar 2009)  |  Leave a comment

Knowing that Twitter is taking a bite out of their business, Facebook is revamping their home page to make it have a Twitter flair, more focused on conversation with a bit more organization.

In addition, they are planning on removing the limit of friends to an account.  The idea is to get large companies on board with Facebook (something Twitter has seen an advantage from since it has caught fire).

Also they are moving toward more real-time updates of news and comments, something Twitter has had for a while.

I am hearing mixed reviews on it.  I haven’t seen it yet as I am still fairly new to Facebook, but I have heard some comments along the way.  As I understand it, full deployment of it should happen over the next couple of days.

Prepare…especially those of you who sleep with a copy of “Who Moved My Cheese” under their pillow.

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