Tag Archives: google analytics

Social Marketing Tips

If You Use a Link Shortener Can You Measure In Google Analytics?

Drew Hannush by Drew Hannush (7 Feb 2010)  |  Leave a comment

For those of you that need to know how much traffic your Blog links in Twitter and Facebook bring back to your site, it is important that your Google Analytics software is catching every link you provide to your Twitter/Facebook feeds. But, what if you use bit.ly or one of the other Link Shorteners? Now your addresses are taking a bounce to a different address before coming to your site.  This is actually shown in Google Analytics as Direct Traffic.

Read more of this post.

Social Marketing Tips

Make Sure To Track Outside Links In Google Analytics

Drew Hannush by Drew Hannush (30 Dec 2009)  |  Leave a comment

One of the least used features of Google Analytics is the Event tracker.  Are you running a cost-per-click campaign in something other than Google AdWords?  You can track that.  Are you placing banner ads on other websites?  You can track that too.  And if you’re sending out email newsletters with links to articles on your site, you can track that too!

Read more of this post.