There’s an old sports adage, “act like you’ve been there before.” Its a phrase that is usually uttered after insane fans run out on the court or field and start destroying things because their team finally won the big game. It started as a fun, “lets tear the goal post down” after a game. But schools got wise and started lowering the posts so no one would get hurt…so the idiots started tearing up other things…like each other and other’s property.
I believe the social networks have the same statement for over-zealous business owners who want to shout to the roof tops about their products and services.
Nothing annoys me more than being advertised to on my social network. And what’s sad is, some of the worst offenders are people who claim to be social network “experts.” (sorry for all the quotation marks…it happens when I get riled up) Selling me social networking with direct pitches is traditional advertising…so they obviously are having trouble influencing and selling it through the very techniques they are bloviating about.


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