Tag Archives: linkedin

The Key

Social Marketing Tips

ReferralKey Reminds Me What I Need In Social Networks

Drew Hannush by Drew Hannush (21 Jun 2011)  |  4 Comments

Of late, I have become a little bit overwhelmed by the explosion of social media.  Not only is there a new network opening weekly, but the current networks are adding tools at a break neck speed.

Because of this glut of social stimulation, I have found it easier to limit my attention to the big three…Facebook, Twitter and LinkedIn.

Yet, even narrowing the field still does not relieve the frustration or feeling that I’m falling behind on the social side of my business.

Facebook is where I spend most of my time talking with friends and colleagues and it really does promote daily communication, because its mission and delivery are in sync. In other words, the idea of this social network is to be social and the tools are in place to facilitate this. Mission accomplished. Although I don’t know how much talking about my 30 song countdown, or talking about my favorite ballparks is really affecting my bottom line at the office.

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Tearing Down The Goal Posts

Social Marketing Tips

Act Like You’ve Been There Before

Drew Hannush by Drew Hannush (25 Feb 2011)  |  2 Comments

There’s an old sports adage, “act like you’ve been there before.” Its a phrase that is usually uttered after insane fans run out on the court or field and start destroying things because their team finally won the big game.  It started as a fun, “lets tear the goal post down” after a game. But schools got wise and started lowering the posts so no one would get hurt…so the idiots started tearing up other things…like each other and other’s property.

I believe the social networks have the same statement for over-zealous business owners who want to shout to the roof tops about their products and services.

Nothing annoys me more than being advertised to on my social network.  And what’s sad is, some of the worst offenders are people who claim to be social network “experts.” (sorry for all the quotation marks…it happens when I get riled up)  Selling me social networking with direct pitches is traditional advertising…so they obviously are having trouble influencing and selling it through the very techniques they are bloviating about.

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Of Interest

LinkedIn Joins the “Groups” Parade

Drew Hannush by Drew Hannush (1 Jul 2010)  |  Leave a comment

Hot on the heels of Facebook moving from Groups to “Like”…LinkedIn picks up the banner for business people and dresses up Groups.

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