Tag Archives: marketing

Advertising

Social Marketing Tips

New Twitter Ads…Did You See Them?

Drew Hannush by Drew Hannush (3 May 2011)  |  16 Comments

It looks like Twitter has launched its new ad space.  Again, a social media outlet has to resort to traditional marketing methods to begin justifying itself to its venture capital backers.

But Twitter’s business model is one in which it is basically just a database, rather than a website portal for information.  Many of us never go to Twitter.com.  And it would be interesting to know how many people actually use third party tools for all of their accessing of Twitter.  In my case, I do all of my work in HootSuite and other apps that just access Twitter feeds.

So, how long before Twitter advertisers figure this out?

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Case Studies

Don’t Let Your Website Hurt Your Social Marketing Promotion

Drew Hannush by Drew Hannush (2 Dec 2010)  |  7 Comments

Recently I was asked on Twitter to enter a contest.  It was one of my favorite vendors, so I decided to give it a shot.

An excellent idea and a good use of social media marketing, right? Well, in theory, but the execution changed a happy customer into a frustrated one.

Here’s what happened:

The first thing I did was follow the link in Twitter.  Success, I was at the vendor’s forum page and all I had to do was post my response.

But then the trouble began.  Immediately I was sent to a log-in page.  I must admit, I have been with this vendor for six years but haven’t once logged into their forum…and good luck finding my introductory email from way back then.

So I had to go recover my username and password.  Easy enough, right?

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Case Studies

Don’t Remove The Chairs: A Barnes & Noble Case Study

Drew Hannush by Drew Hannush (1 Dec 2010)  |  3 Comments

The Sunday before Black Friday I went to my favorite local Barnes & Noble store to kill some time before heading to the mall to get a cord for my mp3 player. This is a normal procedure for me…over the years Barnes & Noble has become my favored spot for doing a little investigative shopping while also enjoying a much favored Grande Mocha extra-hot.

With 45 minutes to kill before the mall opened, I started browsing the business book section and found one that I was interested in. I started looking through the first couple of pages and realized that I was getting interested in the book. I decided to walk over an isle or two to see if I could find a comfy chair to dig in a little deeper. To my disappointment, all of the soft chairs that formerly littered the store were gone (apparently with the remodel).

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Case Studies

By Invitation: RockMelt vs LiveFyre

Drew Hannush by Drew Hannush (22 Nov 2010)  |  20 Comments

Update: This case study is made stronger by the comments included at the end from a very pro-active CEO. It shows that social media works.

Thanks to Google, “beta” has evolved into an invitation only club and proving ground for online software. It has worked well in some cases for Google (Gmail) and bad in others (Wave, Buzz).

Other companies have been quick to adopt versions of this style, with some modification.  Two recent examples are RockMelt and LiveFyre.

RockMelt is a social media browser that hit the market like a storm a couple weeks ago through building a community of beta users and allowing them to recommend the product to other beta users.  By all accounts, the success in the first week was phenomenal.

LiveFyre, on the other hand, is blog plug-in software that makes commenting on blogs simpler and actually entices users to do so. From a user’s standpoint it is an incredible tool and one in which the blogging community has desperately needed to inspire feedback.

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Social Marketing Tips

If You Use a Link Shortener Can You Measure In Google Analytics?

Drew Hannush by Drew Hannush (7 Feb 2010)  |  Leave a comment

For those of you that need to know how much traffic your Blog links in Twitter and Facebook bring back to your site, it is important that your Google Analytics software is catching every link you provide to your Twitter/Facebook feeds. But, what if you use bit.ly or one of the other Link Shorteners? Now your addresses are taking a bounce to a different address before coming to your site.  This is actually shown in Google Analytics as Direct Traffic.

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Social Marketing Tips

Is Following Someone’s Twitter an Endorsement?

Drew Hannush by Drew Hannush (6 Feb 2010)  |  Leave a comment

Usually I try to post thoughts and suggestions for clients and the web in general, but after a weekend of getting caught up on Twitter, I came up with a very interesting question. Is following someones Twitter feed seen by some as an endorsement of their product or service?

There are a couple of strategies to using Twitter. You can take the celebrity / large business direction where you don’t follow anyone unless you are an advocate of their product or cause…or you can take the friendly direction (or for some the spike marketing route) and follow anyone that follows you.  But is that dangerous to your business’ reputation?

Lets say you are a Bible salesperson and someone from the Anton Lavey fan club follows you. Do you follow them back?  Extreme example, I know, but its to get the brain cells moving on etiquette versus protecting your reputation.  What strategy will you (or do you) employ?

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Social Marketing Tips

Best Way To Get Blog Posts Automatically On Facebook

Drew Hannush by Drew Hannush (8 Jan 2010)  |  2 Comments

Wow, sometimes you have to jump though about 100 hoops to find the best way to do something in the web world.

All I wanted to do was have Facebook automatically import posts from my blog. At first, I thought this was going to be easy.  I found the instructions on this site but I ran into some problems.  The Facebook page I want the updates to go onto is a Business page (Fan Page), so the “Notes” technique is a bit more convoluted.  Then, it posts the items to your Notes in Facebook rather than pointing you to your blog pages.  Not what I’m trying to do.

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