Tag Archives: rockmelt

Update: This case study is made stronger by the comments included at the end from a very pro-active CEO. It shows that social media works.

Thanks to Google, “beta” has evolved into an invitation only club and proving ground for online software. It has worked well in some cases for Google (Gmail) and bad in others (Wave, Buzz).

Other companies have been quick to adopt versions of this style, with some modification.  Two recent examples are RockMelt and LiveFyre.

RockMelt is a social media browser that hit the market like a storm a couple weeks ago through building a community of beta users and allowing them to recommend the product to other beta users.  By all accounts, the success in the first week was phenomenal.

LiveFyre, on the other hand, is blog plug-in software that makes commenting on blogs simpler and actually entices users to do so. From a user’s standpoint it is an incredible tool and one in which the blogging community has desperately needed to inspire feedback.