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Posts Tagged ‘search engines’

Drew Hannush

At One Time It Was Ask Jeeves. Now Social Takes Over.

by Drew Hannush
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Feb
7

Some of the best inventions are ideas that evolve from the original brainstorm. In the past, Ask.com (originally known as Ask Jeeves…what did they do with Jeeves by the way?) came up with the idea of a search engine that would let you ask a question. It stripped all the words out that were irrelevant and returned results of static pages that had your answer.

Aardvark (found at vark.com) is taking this one step further. They send out your question via social networks. They try to find the most appropriate answers and send them to you. The only drawback is they send them to you via IM. I don’t know about you, but my Yahoo! Messenger account hasn’t gained much use in the last year or so. Plus, you have to wait for an answer. Its like letting others do the research for you.

It will be interesting to see if it catches on, how successful the feedback is, and if people are willing to wait for answers in a world of instant gratification.

UPDATE: I found Aardvark difficult to get a response from. It doesn’t really let you know easily. It would be better if it emailed you the answer.  Also, Google recently bought Aardvark, so it will be interesting to see how the Goliath handles making it better.

Drew Hannush

Google and Yahoo! Search Results To Change Again

by Drew Hannush
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Sep
3

Just when you thought Bing was the only (somewhat) new kid on the block to worry about.  Business owners may need to brace again for another change in Google and Yahoo! rankings.

First, today Dan Rampton of Yahoo! Search announced on the Yahoo! Search Blog  that a web reindexing was occurring at the #2 search engine and you should prepare to see new rankings in the next few days.   In addition, a couple weeks ago Google introduced “Caffeine” a redesigned search engine that will become the new Google engine once beta testing is complete.

So what changes are afoot for business owners who count on results from these two engines? (more…)

Drew Hannush

Title Tags for Search Engine Success

by Drew Hannush
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Aug
17

So you’re looking to search optimize your site and you’ve spent some money on getting a keyword analysis.  What now?

Its time to start looking at some of the elements of your website that are critical to search engine success. (more…)

Drew Hannush

A Better Economy Leads To Higher Google AdWord Prices

by Drew Hannush
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Aug
13

For those of you that rode the pony of success through the economic downturn, your good times are coming to an end.  That’s right…during the lean times, Google AdWords were a great low cost way to get traffic moving to your site.  This is because budgets were tight and everyone was cutting back (ie. not advertising).

In January, the average price for competitive keywords were pushing around $2 to $5 and secondary terms were being found at $.10 and $.25.

No longer my friends.  If you have logged on lately, you will probably find $1 per click is the going rate for most decent keywords…and we haven’t really even seen the full turnaround of the economy. (more…)

Drew Hannush

Why You Should Avoid Building Flash Websites

by Drew Hannush
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Aug
12

It happens occasionally.  I’ll get a client who asks about getting a website developed that is high on creativity…inevitably leading to the question of using Flash for the site.

My answer is usually not as simple as just “avoid it.”  I like to give advantages and disadvantages to my clients so they can make an informed decision.

So with that in mind, I also looked for some credible resources to feed their opinion on the subject.  In a world where SEO techniques are growing more and more in demand, I find that drives the decisions of most people. (more…)

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