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Posts Tagged ‘SEO’

Drew Hannush

What are Blog Tags and How Should They Be Used?

by Drew Hannush
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Jan
28

I recently had a client ask me to remind him what tags are and why they are useful. Tags are something you will find in blog software like WordPress, Blogger and even content management software like Joomla and Drupal.

When you write an article, you place it in a category.  A category is a general concept that the post fits, such as healthcare or IT.  A tag is more specific and helps people find hot or popular topics…such as Apple iPad, hospital care, influenza…etc.  In programs like WordPress your tags will actually create pages titled with this tag keyword…and showing only stories related to that keyword…great for search engines and for giving people a way to scout hot topics.

Check out the tags I used on this article and see how this could be useful for you and your readers.

Drew Hannush

Title Tags for Search Engine Success

by Drew Hannush
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Aug
17

So you’re looking to search optimize your site and you’ve spent some money on getting a keyword analysis.  What now?

Its time to start looking at some of the elements of your website that are critical to search engine success. (more…)

Drew Hannush

Why You Should Avoid Building Flash Websites

by Drew Hannush
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Aug
12

It happens occasionally.  I’ll get a client who asks about getting a website developed that is high on creativity…inevitably leading to the question of using Flash for the site.

My answer is usually not as simple as just “avoid it.”  I like to give advantages and disadvantages to my clients so they can make an informed decision.

So with that in mind, I also looked for some credible resources to feed their opinion on the subject.  In a world where SEO techniques are growing more and more in demand, I find that drives the decisions of most people. (more…)

Drew Hannush

Patience In SEO Nets #2 in Asheville Web Design

by Drew Hannush
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May
28

So, it has been about 5 months since we redesigned our website (Hannush.com) using strong search engine optimization (SEO) techniques.  And the results?

Well, surprising to me, in the highly competitive market of Greenville, SC we were able to jump in with both feet and within 2 1/2 months the site hit #3 in Google under the keywords “Greenville Web Design.”

This was our goal when we started, since we had pretty much completely ignored our own website’s optimization to focus on our clients instead (funny how web design companies always forget to focus on their own sites).  But a slow economy made us realize that good search engine placement is critical at all times, because you never know what will happen tomorrow and you don’t want to be playing catch up when you need the business the most.

In the Greenville market we had always been around page 3 or 4 in Google results, so it felt like a triumphant achievement when be broke onto page 1 of Google, let alone the result of hitting as high as #3 ahead of some firmly established web design companies.

Yet it was even more surprising when we looked at our Asheville, NC results the other day.  Asheville is where I grew up and we have a couple of customers there, but it has always been a very creative market and one that I thought was untouchable.  In fact, our search results there were non-existent.  In January, you couldn’t find us as deep as page 10 in Google.

Today, I looked and we were #2 under “Asheville Web Design.”  I must say, this was a lot more than I was expecting.

But this proves that in some cases good search engine optimization and a lot of patience (it took 5 months to get here) alone can get you to the results you desire and maybe better.

The key is, use your website’s strengths to leverage the results you desire and decide up front where you want to focus your energies.  Then hyperfocus on that goal.

A single plan of conquering a couple of keywords or markets can really help you and your web designer take your site to the next level in SEO.  But don’t rest on your laurels.  There is another website soon to sniff out your techniques.  SEO takes patience, but it also takes some care and maintenance.

For more information on how to achieve your SEO goals, I’d suggest trying out our Free Web Report, from EvolveYourSearch.com.  It will give you a little food for thought and help you decide if SEO is your next logical step.

Drew Hannush

Twitter and Facebook Little Business Power In Google

by Drew Hannush
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Mar
16

Digging deeper into this concept of social media, I read some interesting articles the weekend.  Apparently anyone thinking their business is going to reap great benefits from putting links in Facebook and Twitter are just fooling themselves.

Both services use a “nofollow” attribute on their links to your site.  There are some ways around this, but for the novice or casual business owner who isn’t getting guidance from an SEO professional or web developer in the know are most likely wasting their time putting links in these two mediums.

Apparently Google developed the “nofollow” attribute to fight spam.  Years later, many business people don’t realize that Twitter, Facebook and Wikipedia have all agreed to use this tag to stop spiders from reaching through your posts to find your web site.

So in the end, it seems Google has chosen the Blog as the preferred medium for delivery of timely content.

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