Tag Archives: SEO

Parents Strongly Cautioned on SEO Content

Of Interest

Internet Marketing 101 Overview, SEO and SEM

Drew Hannush by Drew Hannush (29 Mar 2011)  |  3 Comments

Today at the Henderson County Chamber (in North Carolina), I presented a Lunch and Learn program covering the basics of Internet Marketing as well as Search Engine Marketing and SEO.  We broke down the history of traditional (awareness) marketing and introduced the group to the concept of building a marketing concept around influence-based marketing.

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Stop! SEO Not the Desitination

SEO Tips

SEO Is Not The Destination

Drew Hannush by Drew Hannush (28 Feb 2011)  |  1 Comment

I read a couple of great questions on a website company’s blog the other day.  The reader was asking what specifically was guaranteed by the company’s SEO service and did they consider their price competitive.

The answer’s were very telling.

The company representative responded that the client could expect a monthly detailed analytics report, on-going keyword updates and a quarterly consultation.  He also suggested their pricing was very competitive and that they knew of competition that charged much more for the same service.

To the layman, these answers might sound reasonable, but to me they are all wrong.

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SEO Tips

What are Blog Tags and How Should They Be Used?

Drew Hannush by Drew Hannush (28 Jan 2010)  |  Leave a comment

I recently had a client ask me to remind him what tags are and why they are useful. Tags are something you will find in blog software like WordPress, Blogger and even content management software like Joomla and Drupal.

When you write an article, you place it in a category.  A category is a general concept that the post fits, such as healthcare or IT.  A tag is more specific and helps people find hot or popular topics…such as Apple iPad, hospital care, influenza…etc.  In programs like WordPress your tags will actually create pages titled with this tag keyword…and showing only stories related to that keyword…great for search engines and for giving people a way to scout hot topics.

Check out the tags I used on this article and see how this could be useful for you and your readers.

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SEO Tips

Title Tags for Search Engine Success

Drew Hannush by Drew Hannush (17 Aug 2009)  |  Leave a comment

So you’re looking to search optimize your site and you’ve spent some money on getting a keyword analysis.  What now?

Its time to start looking at some of the elements of your website that are critical to search engine success.

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SEO Tips | Website Strategies

Why You Should Avoid Building Flash Websites

Drew Hannush by Drew Hannush (12 Aug 2009)  |  1 Comment

It happens occasionally.  I’ll get a client who asks about getting a website developed that is high on creativity…inevitably leading to the question of using Flash for the site.

My answer is usually not as simple as just “avoid it.”  I like to give advantages and disadvantages to my clients so they can make an informed decision.

So with that in mind, I also looked for some credible resources to feed their opinion on the subject.  In a world where SEO techniques are growing more and more in demand, I find that drives the decisions of most people.

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SEO Tips

Twitter and Facebook Little Business Power In Google

Drew Hannush by Drew Hannush (16 Mar 2009)  |  Leave a comment

Digging deeper into this concept of social media, I read some interesting articles the weekend.  Apparently anyone thinking their business is going to reap great benefits from putting links in Facebook and Twitter are just fooling themselves.

Both services use a “nofollow” attribute on their links to your site.  There are some ways around this, but for the novice or casual business owner who isn’t getting guidance from an SEO professional or web developer in the know are most likely wasting their time putting links in these two mediums.

Apparently Google developed the “nofollow” attribute to fight spam.  Years later, many business people don’t realize that Twitter, Facebook and Wikipedia have all agreed to use this tag to stop spiders from reaching through your posts to find your web site.

So in the end, it seems Google has chosen the Blog as the preferred medium for delivery of timely content.

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