Tag Archives: social marketing

Printville USPS LynxTo Offer

Of Interest

Thanks to Printville and LynxTo, USPS Bulk Mail Offer Even Better

Drew Hannush by Drew Hannush (4 Aug 2011)  |  Leave a comment

Apparently Printville was inspired by our article yesterday. It referred to the U.S. Postal Service’s offering of 3% off all First Class mail that has a QR code (or 2-D barcode)…and our comments that by specifically using a social network building LynxTo’s QR code you could get more out of that code and even get some money back from our affiliate program.

Printville to Match USPS Offer
PrintvilleIn honor of this, Printville is going to match the U.S. Postal Service’s 3% off, but only for LynxTo customers, and only through the end of August.

LynxTo To Sweeten The Pot For 2 Days
We loved the idea so much, we decided to sweeten the pot even more and for 2 days only will offer $30 off the purchase of your first LynxTo.  All you need to do is enter this code in during checkout “USPS3%” and it will lower the price on your LynxTo mobile webpage and QR code. But this is only good through the night of August 5th.

So get your LynxTo and then start planning your campaign an get to Printville this month. $30 off one of the most powerful QR code generators in the world and 6% off mailings thanks to Printville and the USPS is a pretty sweet deal.

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Tearing Down The Goal Posts

Social Marketing Tips

Act Like You’ve Been There Before

Drew Hannush by Drew Hannush (25 Feb 2011)  |  2 Comments

There’s an old sports adage, “act like you’ve been there before.” Its a phrase that is usually uttered after insane fans run out on the court or field and start destroying things because their team finally won the big game.  It started as a fun, “lets tear the goal post down” after a game. But schools got wise and started lowering the posts so no one would get hurt…so the idiots started tearing up other things…like each other and other’s property.

I believe the social networks have the same statement for over-zealous business owners who want to shout to the roof tops about their products and services.

Nothing annoys me more than being advertised to on my social network.  And what’s sad is, some of the worst offenders are people who claim to be social network “experts.” (sorry for all the quotation marks…it happens when I get riled up)  Selling me social networking with direct pitches is traditional advertising…so they obviously are having trouble influencing and selling it through the very techniques they are bloviating about.

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Face in the crowd

Social Marketing Tips

Goal for Social Media 2011: Quality over Quantity

Drew Hannush by Drew Hannush (15 Dec 2010)  |  4 Comments

Caution – Rant to follow: One of my biggest pet peeves about social media is the high volume of experts that don’t do as they preach. Over and over I hear, “its about being part of the conversation.”  Yet, there are so many who never acknowledge when you make comment or try to add something to the conversation.  Its like these people are rock stars or something…

Okay, so that really sounded like old “high school” envy coming out, didn’t it?  Am I just jealous because I haven’t achieved the same level of following in the social marketing world?

I don’t believe so. I think it has more to do with the maturing of a medium, where reach and impersonal communications by definition should be losing ground to quality, personal dialog.

Think about the social media expert with 70,000 followers. If they put out a challenge to their audience that draws a massive response from 8,000 people, how could they ever personally respond to each person? It is physically impossible for these experts to cultivate meaningful relations with this many people, unless they use stand-ins or auto-responders.

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Case Studies

Creating More Passionate Fans With Social Marketing

Drew Hannush by Drew Hannush (7 Dec 2010)  |  6 Comments

It was the Friday evening after Thanksgiving and I was sitting at a local cigar bar (Highway to Habana) in Greenville talking with one of my oldest and best friends. During the conversation, I fired up my Droid and decided to look something the Pittsburgh Penguins schedule.  When I opened the phone, I noticed I had a new email and my curiosity got the better of me.

When I opened my inbox, I discovered I had a new Twitter follower…@JRRichards.

To the average bloke on the street, that probably means nothing. But to me, I knew (through following my favorite band Dishwalla on Facebook) that J.R. Richards was the lead singer of the band.  

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