Tag Archives: Social Media

Printville USPS LynxTo Offer

Of Interest

Thanks to Printville and LynxTo, USPS Bulk Mail Offer Even Better

Drew Hannush by Drew Hannush (4 Aug 2011)  |  Leave a comment

Apparently Printville was inspired by our article yesterday. It referred to the U.S. Postal Service’s offering of 3% off all First Class mail that has a QR code (or 2-D barcode)…and our comments that by specifically using a social network building LynxTo’s QR code you could get more out of that code and even get some money back from our affiliate program.

Printville to Match USPS Offer
PrintvilleIn honor of this, Printville is going to match the U.S. Postal Service’s 3% off, but only for LynxTo customers, and only through the end of August.

LynxTo To Sweeten The Pot For 2 Days
We loved the idea so much, we decided to sweeten the pot even more and for 2 days only will offer $30 off the purchase of your first LynxTo.  All you need to do is enter this code in during checkout “USPS3%” and it will lower the price on your LynxTo mobile webpage and QR code. But this is only good through the night of August 5th.

So get your LynxTo and then start planning your campaign an get to Printville this month. $30 off one of the most powerful QR code generators in the world and 6% off mailings thanks to Printville and the USPS is a pretty sweet deal.

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Tearing Down The Goal Posts

Social Marketing Tips

Act Like You’ve Been There Before

Drew Hannush by Drew Hannush (25 Feb 2011)  |  2 Comments

There’s an old sports adage, “act like you’ve been there before.” Its a phrase that is usually uttered after insane fans run out on the court or field and start destroying things because their team finally won the big game.  It started as a fun, “lets tear the goal post down” after a game. But schools got wise and started lowering the posts so no one would get hurt…so the idiots started tearing up other things…like each other and other’s property.

I believe the social networks have the same statement for over-zealous business owners who want to shout to the roof tops about their products and services.

Nothing annoys me more than being advertised to on my social network.  And what’s sad is, some of the worst offenders are people who claim to be social network “experts.” (sorry for all the quotation marks…it happens when I get riled up)  Selling me social networking with direct pitches is traditional advertising…so they obviously are having trouble influencing and selling it through the very techniques they are bloviating about.

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Joy Joy Joy

Social Marketing Tips

Finally You Can Get Alerts to Comments on Facebook Pages

Drew Hannush by Drew Hannush (14 Jan 2011)  |  8 Comments

Sometimes I wonder how companies can miss things so obvious.

For months, I have been nervously perusing my Facebook.com/HannushWeb page to see if I’ve missed any comments.  Its quite frustrating.

Unlike a Facebook Profile, which neatly adds a red circle with number of new notifications you have, the Facebook Page has been the red-headed step-child (no offense to red heads, natural or practicing).

I even had my friends over at LiveFyre in on the chase, but all we could find were a couple of expensive “pay-for-only” versions.

So today, I felt complete liberation when after discovering the same question on Quora.com I retraced my steps, looking for the answer.  And this time…success!

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The Mess That Is MySpace

Of Interest

4 Theories Why the Fade of MySpace Isn’t Causing Social Panic

Drew Hannush by Drew Hannush (12 Jan 2011)  |  7 Comments

Yesterday I was catching up on industry news and found that MySpace was laying off 500 of its 1,100 employees.

In most cases, news about a formerly successful social network meeting such a major plunge might send a shutter through the Social Media scene and might be cause for major discussion over the future of these social platforms.

Yet I hear little mention of it, if any, from my social colleagues. Why is that?

I have a few theories…

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rockmelt

Case Studies

By Invitation: RockMelt vs LiveFyre

Drew Hannush by Drew Hannush (22 Nov 2010)  |  16 Comments

Update: This case study is made stronger by the comments included at the end from a very pro-active CEO. It shows that social media works.

Thanks to Google, “beta” has evolved into an invitation only club and proving ground for online software. It has worked well in some cases for Google (Gmail) and bad in others (Wave, Buzz).

Other companies have been quick to adopt versions of this style, with some modification.  Two recent examples are RockMelt and LiveFyre.

RockMelt is a social media browser that hit the market like a storm a couple weeks ago through building a community of beta users and allowing them to recommend the product to other beta users.  By all accounts, the success in the first week was phenomenal.

LiveFyre, on the other hand, is blog plug-in software that makes commenting on blogs simpler and actually entices users to do so. From a user’s standpoint it is an incredible tool and one in which the blogging community has desperately needed to inspire feedback.

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spam

Case Studies

Spam, The Catalyst For Social Media’s Success?

Drew Hannush by Drew Hannush (1 Nov 2010)  |  Leave a comment

Yes.  But not how you think.

Remember when you first started to receive spam?  Mostly it was just an annoyance in your daily browse through email.  But then it started to become a job to delete all of those pesky automated messages.

So how did this advent of unsolicited spam mail help kick off the world of social media?

By making advertising truly annoying for the first time.  Up until then, we accepted being marketed to as just a part of watching TV or driving down the street listening to the radio, or reading a magazine.  But with the advent of spam, we really started to pay attention.  A movement began.  We no longer accepted being “sold to” by traditional methods.

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