Tag Archives: social networking

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Case Studies

Why I Now Ignore My Klout Score

Drew Hannush by Drew Hannush (13 Jan 2011)  |  2 Comments

I’ve heard a lot of opinions lately on Twitter about the usefulness of a “Klout” score.  Well, I finally figured out mine!

I think its a load of bunk!

Okay, it does have some usefulness. Think of Klout like your daily horoscope. If you really dive into it, Astrology is made up of more than just the Sun sign registered in your daily paper. Its a collective all the other influencing signs and the people you surround yourself with.  That is why the Sun sign horoscope is so vague, because it only encapsulates one aspect of the personality. In the same regard, that Klout score you see slapping you in the face takes the opposite tact, it tries to encapsulate the whole, yet it misses the mission.

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Social Marketing Tips

Are We Headed For Social Networking Burnout?

Drew Hannush by Drew Hannush (29 Nov 2010)  |  Leave a comment

NOTE: I posted this in February but with our improved comment system, I’d like to reintroduce it for feedback.

If there is anything I have learned from my 40 years on the planet, there is a point with anything where it goes from being the cool, hip new thing…to commercialized and overexposed…to burnout.

As a former radio DJ, I can tell you I saw plenty of hot new trends (punk, disco, new wave, college rock, second British Invasion, hair metal, grunge…) go from being underground cool cult favorites to becoming mainstream and over marketed to complete burnout. Oh, they might return in another form like Happy Days, That 70′s Show or Pop-Punk as nostalgic fun, but the second version is never as exciting as the first.

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