Yes. But not how you think.
Remember when you first started to receive spam? Mostly it was just an annoyance in your daily browse through email. But then it started to become a job to delete all of those pesky automated messages.
So how did this advent of unsolicited spam mail help kick off the world of social media?
By making advertising truly annoying for the first time. Up until then, we accepted being marketed to as just a part of watching TV or driving down the street listening to the radio, or reading a magazine. But with the advent of spam, we really started to pay attention. A movement began. We no longer accepted being “sold to” by traditional methods.


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