Tag Archives: Twitter

The Key

Social Marketing Tips

ReferralKey Reminds Me What I Need In Social Networks

Drew Hannush by Drew Hannush (21 Jun 2011)  |  4 Comments

Of late, I have become a little bit overwhelmed by the explosion of social media.  Not only is there a new network opening weekly, but the current networks are adding tools at a break neck speed.

Because of this glut of social stimulation, I have found it easier to limit my attention to the big three…Facebook, Twitter and LinkedIn.

Yet, even narrowing the field still does not relieve the frustration or feeling that I’m falling behind on the social side of my business.

Facebook is where I spend most of my time talking with friends and colleagues and it really does promote daily communication, because its mission and delivery are in sync. In other words, the idea of this social network is to be social and the tools are in place to facilitate this. Mission accomplished. Although I don’t know how much talking about my 30 song countdown, or talking about my favorite ballparks is really affecting my bottom line at the office.

Read more of this post.
Advertising

Social Marketing Tips

New Twitter Ads…Did You See Them?

Drew Hannush by Drew Hannush (3 May 2011)  |  16 Comments

It looks like Twitter has launched its new ad space.  Again, a social media outlet has to resort to traditional marketing methods to begin justifying itself to its venture capital backers.

But Twitter’s business model is one in which it is basically just a database, rather than a website portal for information.  Many of us never go to Twitter.com.  And it would be interesting to know how many people actually use third party tools for all of their accessing of Twitter.  In my case, I do all of my work in HootSuite and other apps that just access Twitter feeds.

So, how long before Twitter advertisers figure this out?

Read more of this post.
Ocean View

Of Interest

When The Free Ride Comes To An End

Drew Hannush by Drew Hannush (29 Apr 2011)  |  Leave a comment

Over the years, during the development of open source solutions, it has almost become expected that we should have free products to work with.

At our office, we have taken advantage of a lot of these services and products.  One of my favorites has been Sun Microsystems’ Open Office.  After spending $300 plus dollars on an upgrade of Microsoft Office Professional a few years back, I was frustrated to find out that Office wouldn’t install on the new laptop I bought weeks later, because it said that it would no longer upgrade to the newer versions of Microsoft Works.

This immediately sent me looking for another solution and drove me into using Open Office, which was open source and free.

Read more of this post.
Parents Strongly Cautioned on SEO Content

Of Interest

Internet Marketing 101 Overview, SEO and SEM

Drew Hannush by Drew Hannush (29 Mar 2011)  |  3 Comments

Today at the Henderson County Chamber (in North Carolina), I presented a Lunch and Learn program covering the basics of Internet Marketing as well as Search Engine Marketing and SEO.  We broke down the history of traditional (awareness) marketing and introduced the group to the concept of building a marketing concept around influence-based marketing.

Read more of this post.
Megaphone image from MorgueFile.com

Case Studies

Why I Now Ignore My Klout Score

Drew Hannush by Drew Hannush (13 Jan 2011)  |  2 Comments

I’ve heard a lot of opinions lately on Twitter about the usefulness of a “Klout” score.  Well, I finally figured out mine!

I think its a load of bunk!

Okay, it does have some usefulness. Think of Klout like your daily horoscope. If you really dive into it, Astrology is made up of more than just the Sun sign registered in your daily paper. Its a collective all the other influencing signs and the people you surround yourself with.  That is why the Sun sign horoscope is so vague, because it only encapsulates one aspect of the personality. In the same regard, that Klout score you see slapping you in the face takes the opposite tact, it tries to encapsulate the whole, yet it misses the mission.

Read more of this post.
Face in the crowd

Social Marketing Tips

Goal for Social Media 2011: Quality over Quantity

Drew Hannush by Drew Hannush (15 Dec 2010)  |  4 Comments

Caution – Rant to follow: One of my biggest pet peeves about social media is the high volume of experts that don’t do as they preach. Over and over I hear, “its about being part of the conversation.”  Yet, there are so many who never acknowledge when you make comment or try to add something to the conversation.  Its like these people are rock stars or something…

Okay, so that really sounded like old “high school” envy coming out, didn’t it?  Am I just jealous because I haven’t achieved the same level of following in the social marketing world?

I don’t believe so. I think it has more to do with the maturing of a medium, where reach and impersonal communications by definition should be losing ground to quality, personal dialog.

Think about the social media expert with 70,000 followers. If they put out a challenge to their audience that draws a massive response from 8,000 people, how could they ever personally respond to each person? It is physically impossible for these experts to cultivate meaningful relations with this many people, unless they use stand-ins or auto-responders.

Read more of this post.

Case Studies

Creating More Passionate Fans With Social Marketing

Drew Hannush by Drew Hannush (7 Dec 2010)  |  6 Comments

It was the Friday evening after Thanksgiving and I was sitting at a local cigar bar (Highway to Habana) in Greenville talking with one of my oldest and best friends. During the conversation, I fired up my Droid and decided to look something the Pittsburgh Penguins schedule.  When I opened the phone, I noticed I had a new email and my curiosity got the better of me.

When I opened my inbox, I discovered I had a new Twitter follower…@JRRichards.

To the average bloke on the street, that probably means nothing. But to me, I knew (through following my favorite band Dishwalla on Facebook) that J.R. Richards was the lead singer of the band.  

Read more of this post.