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Drew Hannush

Statistics on Twitter Usage Over 3 Years

by Drew Hannush
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Jul
7

One of the challenges in determining whether you should spend your time working on any social network for your business is to know if the media is active and fits your demographic.

We’ve all heard Facebook’s popularity, but many businesses are avoiding Twitter because they don’t know if its viable.  Here is a video that will give you a nice overview of Twitter’s success over the last 3 years.

From Edison Research, here are some points you’ll find out in this educational study on Twitter.

Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)

Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.

Nearly two-thirds of active Twitter users access social networking sites using a mobile phone

51% of active Twitter users follow companies, brands or products on social networks

Twitter Usage in America 2010 from Tom Webster on Vimeo.

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Drew Hannush

Google to Take On Facebook / Twitter with Gmail

by Drew Hannush
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Feb
8

A very interesting story. Google and Apple are acting more like Microsoft used to. Now that there are many companies looking to cut competition out…can anyone be singled out anymore? http://bit.ly/cX5ytP

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Drew Hannush

Is Following Someone’s Twitter an Endorsement?

by Drew Hannush
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Feb
6

Usually I try to post thoughts and suggestions for clients and the web in general, but after a weekend of getting caught up on Twitter, I came up with a very interesting question. Is following someones Twitter feed seen by some as an endorsement of their product or service?

There are a couple of strategies to using Twitter. You can take the celebrity / large business direction where you don’t follow anyone unless you are an advocate of their product or cause…or you can take the friendly direction (or for some the spike marketing route) and follow anyone that follows you.  But is that dangerous to your business’ reputation?

Lets say you are a Bible salesperson and someone from the Anton Lavey fan club follows you. Do you follow them back?  Extreme example, I know, but its to get the brain cells moving on etiquette versus protecting your reputation.  What strategy will you (or do you) employ?

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Drew Hannush

Want to Get Started On Twitter?

by Drew Hannush
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Feb
6

Okay, so some may feel like they have missed the boat…and some may be thinking, should I get started with Twitter for my business?  Knowledge is power.  Here is a Newbie Guide to Twitter from CNet.com.  This is a 3 year old article but it still holds true.

http://news.cnet.com/newbies-guide-to-twitter/

For my own part, I say don’t get into anything for your business unless you’re willing to keep up with it. If you decide Twitter is for you…make a commitment not just to jump in and then ignore it.

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Drew Hannush

Are We Headed For Social Networking Burnout?

by Drew Hannush
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Feb
1

If there is anything I have learned from my 40 years on the planet, there is a point with anything where it goes from being the cool, hip new thing…to commercialized and overexposed…to burnout.

As a former radio DJ, I can tell you I saw plenty of hot new trends (punk, disco, new wave, college rock, second British Invasion, hair metal, grunge…) go from being underground cool cult favorites to becoming mainstream and over marketed to complete burnout. Oh, they might return in another form like Happy Days, That 70′s Show or Pop-Punk as nostalgic fun, but the second version is never as exciting as the first. (more…)

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Drew Hannush

How to Get Facebook and Twitter Linked

by Drew Hannush
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Jan
8

One of the toughest parts of social media is keeping up with all the places you can post your thoughts, brainstorms, and general gibberish.  For small businesses, it can take precious time away from sales and all the other tasks that need to be handled (got a chill about getting taxes ready).

To make the job easier, let your social media applications talk to each other.  The place to start is in getting Facebook and Twitter to sync up.  There are a few steps, but its fairly easy.  I have included the step by step process below (time to complete: 5 min).

STEP ONE: In Facebook Find the Twitter Application

From your Facebook page, look for the search box in the upper right hand corner.  Type “twitter” in the search box and click ENTER or the magnifying glass icon.  Go on to Step 2 – (more…)

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Drew Hannush

Promote Your Customers With Twitter Lists

by Drew Hannush
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Nov
3

Last week Twitter released one of their first innovations in a long time…Twitter Lists.

While the SEO and Social Media community wrestles over this new innovation, we have had a few brainstorms of our own.  One of the most compelling is to promote your customers and vendors.

As a web designer and Internet marketing agency, it is in our and our customer’s best interest to promote our relationship and the successes we achieve.  In addition, creating a referral network of trusted and recommended vendors is advantageous to all involved.

Twitter Lists allow you to create special categories of tweets and tweeters that are defined as their own individual URL’s.  For example:

(more…)

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