Hannush #1 in Greenville Web Design Says Yahoo and Bing
For a couple of years now, we have been perplexed as to handle three search engines when it comes to search results. Google likes things that Bing and Yahoo! don’t like so its hard to win in all three (so we pretty much focused on Google). Today two of those companies combined their results. Yahoo! now is supplied search results from Bing and low and behold…when searching “Web Design Greenville” in both Bing and Yahoo! we finally cracked #1. Persistence pays off (along with a helpful merger)! |
Getting Your News Posted On Google, Bing, Yahoo!
A client today had an interesting question. With the rise of blogs, social media, and rss / atom feeds, it is much easier to present your website updates as news. And the search engines are obliging by now indexing this content faster and more efficiently. What if you are provider of daily news updates? How do you get your site featured on Google News, Yahoo! News and Bing News where people are seeing this breaking content? One search engine has this down to a science, the other two are still a bit in the stone age… |
Title Tags for Search Engine Success
So you’re looking to search optimize your site and you’ve spent some money on getting a keyword analysis. What now? Its time to start looking at some of the elements of your website that are critical to search engine success. |
Goodbye Yahoo! Bing becomes #2 Search Engine
Well, if you haven’t heard already, once again Yahoo! has given up on search again. Quite a few years ago, Yahoo! gave away their search power to Google, using them as a major part of their search results. Then management decided to break from Google and do it on their own. They had some success but could never touch the 60%+ market share that Google has enjoyed in the search engine race. For the last year or so, Microsoft has made serious bids to buy the search feature, but Yahoo! wouldn’t sell. Then Microsoft introduced Bing and the power dynamic changed. Soon Bing was passing Yahoo! by. The ultimate result…Yahoo! cuts their losses and doesn’t really get anything out of the agreement other than 88% of ad revenue from its ads placed on Bing. Microsoft becomes the undisputed #2 in the search market with approximately 28% share (this of course will adjust depending on how the change is implemented and how much Yahoo! users like the idea or decide to jump ship for giant Google. So for us in the web design and SEO market, its time to take a deep long look at our search engine strategies and make a bigger place for Bing…its not just another marketing play by Microsoft, this looks serious. We will follow this story and will move our focus in discussions from Yahoo! to Bing and Google in the future. Stay Tuned. Meanwhile, check out latest articles on the merger. |
Bada boom Bada “Bing”
Okay, if at first you don’t succeed…rebrand! At least that seems to be Microsoft’s plan on how to conquer the search engine market. Consistently number 3 behind Google and Yahoo!, Microsoft has decided to dump its short lived “Live” branding for the new “Bing.com” What is so exciting about the new Bing.com you ask? Well, for you…probably not a whole lot. Yes, it does use a slightly different indexing method and algorithm, but in reality, regular searches don’t seem to deliver anything very different than its “Live” predecessor. For shopping, it does seem to be branching into reviews and pricing searches (like mysimon.com is). For maps it actually has my business location (which Google hasn’t gotten to yet). The Bird’s Eye shots are really clean and crisp… But again, searches don’t seem very advanced and not any more advanced than Google from my initial views. Time will tell. For Microsoft, they are going to go on a brand blitz, with millions of dollars going into pushing Bing.com as the hot new competition to Google.com. You see, Microsoft’s Live search was no unnoteworthy that less than 1% of people actually typed in Live.com to do searches on the site…the other 99% came from MSN.com. Google has no master website feeding it searches…it uses a combination of toolbar searches and direct access searches, which keeps Google’s name in the forefront. So it seems Microsoft thinks its way to beat Google is to get a new brand developed again and just heavily promote it. But this strategy hasn’t done Vista any favors. Even though it really is a decent and stable operating system, it still has a bad name…no matter how much Microsoft promotes it. They have started promoting “Windows” now more than “Vista” because the next operating system will be called “Windows 7.” And maybe that is the key for Microsoft…stop coming up with cute names and different brands…and just call their search Windows Search or Microsoft Search…and then just make a product that doesn’t change every 6 months. |
Shake up at Yahoo! a good thing
As I understand it, Yahoo!, who went from getting beat up by Google to graveling at Google and Microsoft’s feet for a buy out has decided to do a management reshuffle. They can’t do much worse that the bunch that is in there now. Don’t get me wrong. I love Yahoo! Mail and Yahoo! Fantasy Sports. They are exceptionally run and I rely on Yahoo! Mail for its slick interface and its worth $19.99 per year to use the advanced features. But otherwise, I really have no use for Yahoo! as a company. First, they dumped their Yahoo! Music service to Rhapsody, who gladly raised the price as soon as they took it over. Yahoo!’s search feature, that was once a free Directory listing then turned into a pay-for service (at $299 per year and that was no guarantee you’d be listed). Next, Yahoo! again dumped on their audience by adding Google search results into their mix as a search engine. Now all the people paying $299 for a directory listing were getting nowhere in searches. Yahoo! must have seen their drop in revenue related to this issue. Then in 2004 they dumped Google from their service and started using their own search engine. Yahoo!’s spiders apparently drink a lot on the weekends and are slow and sluggish when they do make it back to work on Monday morning. It seems that Yahoo’s spiders will visit your site when they please, which is not the reliable month or so that Google does, in fact it could be never again. So if your site had an issue when spidered…be prepared to live with the consequences in Yahoo! for a while. Oh, but Yahoo!’s solution is Yahoo! Search Submit Basic. With this feature, you get your site crawled within 4 days…if you pay them $49. They will spider up to 5 pages. This is an annual fee, by the way. As I see it, all of this defensive management by Yahoo! has lead them to the brink. They are no longer an innovator, they are purely revenue focused. So, that is what they focus on while Google continues to dominate them 4 to 1. Google has an incredible business model. They have all the good buzz still in their corner. They are forward looking and I think it will help them to continue to dominate companies like Yahoo! and Microsoft in the search market. Just in reading some articles today about this shake-up, I see that “Microsoft Corp Chief Executive Steve Ballmer said on Tuesday at the company’s analyst day he wants to team up with the Yahoo to take on Google.” Team up all you want…while Google leads, you can try to tear them down. But as long as they keep providing innovation and value, it is going to be fun for them watching Yahoo! and Microsoft eat their dust. Yes, fortunes may change in the future, but right now, Google is where the smart money is. Let’s hope Yahoo!’s management change will make their search service worth more than the spam delivery service it is becoming with pay-for (over honest businesses) search results. |
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