As we start our journey into teaching classes on Google Analytics, it is interesting to note that the first step after installing Google Analytics is learning what to do with all of this juicy information.

I have the advantage of seeing many of my customer’s Analytics reports and so I can view and keep up with trends.  In addition, this is my job.  For most of my clients, they are business people with ROI, customer issues, and payroll to worry about…not web stats.

But these two things work hand in hand.  We teach in our classes that you must first set up a couple of goals to really start seeing the advantages of using Google Analytics.

Look at the product or service that is most useful for your customer, has the greatest profit margin, and has the most potential.  Set up goals and track over a month how many people visiting your website are actually getting to these products or services.  At the end of the month, you’ll see the power of Google Analytics because it will give you a sense of whether your site is effective or not.  And it will help you tweak the site for success.

It’s like I tell people who don’t get into hockey…pick a team to root for, watch a Stanley Cup playoff game and get behind your team.  When you choose someone to root for (or a product to track), you get involved in its success and the victory is oh so much sweeter.

I assure you, when you start to see the successes and realize the potential of Google Analytics, you’ll want to learn more.

Pssst. by the way we have classes to break it down into plain English for you, so don’t forget this valuable resource.