Internet Marketing

What Is Your Online Marketing Strategy?

It is apparent in today's marketplace that people no longer want to be sold with a sales pitch.

Today's customer is being given the tools to:

• experience it 
• price it 
• hear other's opinions about it 
• vent about issues related to it 
• get instant feedback on questions 

But most importantly, they are beginning to only trust their own research and word-of-mouth, rather than your ads and claims. 

Online Business Marketing 101: Awareness vs Influence

So the challenge facing businesses today is how to tap into this new form of marketing, to keep your business a viable part of the conversation and sales cycle.  

With traditional marketing, people have discovered ways to block your message (spam blockers, ignoring online ad blocks, DVRs, iPods over radio, etc.). They no longer accept the word of your website or your direct sales pieces.  

So how does a business win in this atmosphere?  

Influence marketing. That's right, now you need to find where your customers are and be there for them or their friends with the information they need.  And you have to be more transparent about what you're selling.  Does it mean making sure you can be found in the search engines?  Does it mean you need to blog and start a Wiki?  Does it mean you need a Facebook page?  

Every business has different needs.  To navigate these waters, its best to have a solid strategy built on where your industry, your compeition, and your customers live on the Internet. Our job is to help you find those areas and build a strategy for the increased influence that leads to increased leads, sales and repeat customers.

Analytics and Measuring Your Strategy's Effectiveness

One of the most important pieces of any good Internet Marketing strategy is the measurement of success and campaign weaknesses.  We use tools like Google Analytics, Webmaster tools, and various social media tools to help measure your campaign, so we keep it on track.  It helps build on success, it helps us define what success is, and it helps you or your boss justify the expense of an Internet Marketing campaign. 

What are the forms of Internet marketing we focus on? 

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing